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All Journal Falah: Jurnal Hukum Ekonomi Syariah AL-MAIYYAH: Media Transformasi Gender dalam Paradigma Sosial Keagamaan
Andi Bahri
IAIN PAREPARE
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Orientasi dan Strategi Bertahan Persaingan Kewirausahaan Perempuan pada UMKM Eka Dewintara; St. Aminah; Syahriyah Semaun; Muliati; Andi Bahri
AL-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Vol 17 No 1 (2024): AL-MAIYYAH
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/almaiyyah.v17i1.8801

Abstract

This research discusses entrepreneurial orientation and survival strategies among female entrepreneurs in the city of Parepare. This research is a qualitative research. The main problem in this research; 1) What is the entrepreneurial orientation of female entrepreneurs in facing MSME competition in Parepare city?, 2) What is the survival strategy of female entrepreneurs in facing MSME competition in Parepare city?, 3) What is the sharia economic perspective of female entrepreneurs in Parepare city in facing MSME competition? ?. Meanwhile, the method used in this research is a qualitative descriptive research method. It was found that female entrepreneurs in the city of Parepare have motivations for entrepreneurship, namely wanting to help the family economy, hobbies, and dreams of owning a business. With the strategy that is carried out so that the business continues to run as desired, namely carrying out regular evaluations (monthly and weekly), seeking knowledge related to the business being undertaken so that the business continues to develop and progress, determining target markets that suit the business, carrying out planning, and provide promotions or discounts to consumers. And it is in line with or in accordance with sharia economic principles. Where the sharia economic principles used are monotheism, justice and balance, free will and responsibility.
Menjaga Integritas Bisnis di Era E-Commerce; Peran Etika Malaqbiq dan Nilai Syariah bagi Pelaku UMKM Afdal; Islamul Haq; Damirah; Syahriah Semaun; Andi Bahri
Falah: Jurnal Hukum Ekonomi Syariah Vol. 10 No. 1 (2026): Falah: Jurnal Hukum Ekonomi Syariah
Publisher : LPPM Institut Al-Ma'arif Way Kanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55510/fjhes.v10i1.886

Abstract

Percepatan transformasi digital telah merekonstruksi lanskap bisnis global, mendorong jutaan Usaha Mikro, Kecil, dan Menengah (UMKM) bermigrasi ke ekosistem e-commerce. Namun, pergeseran pola interaksi dari tatap muka menjadi virtual antarmuka memicu patologi etis yang serius, di mana anonimitas menumbuhkan fenomena moral disengagement (pelepasan tanggung jawab moral) seperti manipulasi informasi, perang harga eksploitatif, dan pengabaian layanan. Penelitian kualitatif berbasis kepustakaan ini bertujuan menganalisis transformasi interaksi ekonomi tersebut serta merumuskan resolusi etis melalui integrasi nilai ekonomi Syariah dan kearifan lokal suku Mandar, yakni etika Malaqbiq. Hasil analisis menunjukkan bahwa dimensi Malaqbiq—yakni Kedzo (perilaku empatik), Pau (tutur kata bermartabat), dan Jama-yamang (etos kerja berlandaskan amanah)—mampu mengoperasionalkan aksioma tauhid, keadilan, kehendak bebas, tanggung jawab, dan kebenaran ke dalam laku keseharian pebisnis. Kesimpulannya, sinergi antara identitas kultural dan teologis ini menawarkan kerangka moral alternatif yang komprehensif. Pendekatan ini tidak hanya menekan tendensi manipulatif pada ruang e-commerce yang serba nirwajah, tetapi juga membangun resiliensi UMKM melalui penciptaan kepercayaan digital yang autentik, akuntabel, dan berkelanjutan di tengah turbulensi era disrupsi.
Co-Authors Afdal Damirah Eka Dewintara Islamul Haq Muliati St. Aminah Syahriah Semaun Syahriyah Semaun, Syahriyah