Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL PETIK Jurnal Komunikasi Islam (J-KIs)
Raden Roro Fatimah Azzahra Aulia
IPB University
Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Komunikasi dalam Pemasaran Afiliasi Tiktok di PT Nutrifood Indonesia Raden Roro Fatimah Azzahra Aulia; Hudi Santoso
Bahasa Indonesia Vol 6 No 2 (2025): J-Kis: Jurnal Komunikasi Islam, Desember 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i2.1520

Abstract

This research explores the communication strategy of affiliate marketing implemented by PT Nutrifood Indonesia through TikTok using the AIDA model (Attention, Interest, Desire, Action) approach. TikTok is chosen for its potential to reach a young audience through short and engaging content. This study employs a descriptive qualitative method by observing Nutrifood’s affiliate content on TikTok, documenting key activities, and reviewing relevant literature. The results indicate that Nutrifood successfully captures attention through the use of trending topics, popular audio, and eye-catching visuals. Interest is generated by creatively delivering product information through affiliate creators. Desire is built through relatable storytelling and testimonials, while action is encouraged through purchase invitations and affiliate link usage. This strategy effectively increases product exposure organically and strengthens brand presence among TikTok users. The findings are expected to provide insights for digital marketing communication practitioners in optimizing social media platforms, especially affiliate programs based on content creation.
Strategi Komunikasi Video Afiliator L-Men Di TikTok Pada Program Afiliasi L-Men Creator Crew Raden Roro Fatimah Azzahra Aulia; Guruh Ramdani
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 3 (2026): Volume 12 No 3 September 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/04bk3m07

Abstract

Abstrak Artikel ini membahas strategi komunikasi video afiliator L-Men Creator Crew di TikTok, khususnya cara pesan promosi disusun dan disampaikan kepada audiens. Penelitian menggunakan pendekatan kualitatif dengan observasi konten video dan wawancara mendalam dengan empat informan sebagai sumber data. Hasil penelitian menunjukkan bahwa afiliator berperforma tinggi menyusun konten secara terstruktur, dengan hook yang kuat, alur pesan yang jelas, dan pesan yang relevan dengan audiens. Afiliator dengan performa yang belum optimal menghadapi kendala pada kualitas teknis, konsistensi konten, dan keaslian pesan. Hal ini memberikan wawasan praktis bagi afiliator dalam merancang konten video yang mampu meningkatkan keterlibatan dan kepercayaan audiens di TikTok. Kata Kunci: Afiliator; L-Men Creator Crew; Pemasaran Afiliasi; Strategi Komunikasi; TikTok. Abstract This article examines the video communication strategies of L-Men Creator Crew affiliates on TikTok, focusing on how promotional messages are structured and delivered to the audience. The study employs a qualitative approach, using content observation and in-depth interviews with four informants as the primary data sources. Findings show that high-performing affiliates create content in a structured manner, featuring strong hooks, clear message flow, and relevance to the audience. Affiliates with lower performance face challenges in technical quality, content consistency, and authenticity of the message. These results provide practical insights for affiliates to design TikTok video content that enhances audience engagement and trust.Keyword: Affiliate; Affiliate Marketing; Communication Strategy; L-Men Creator Crew; TikTok
Co-Authors Guruh Ramdani Hudi Santoso