Garuda - Garba Rujukan Digital

Representasi karakteristik masyarakat pedesaan pada film Tilik Threexie Ocktavina Kasih Januarso; Guruh Ramdani; Harries Marithasari; Suparman Suparman
Jurnal Desain Vol 12, No 3 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i3.23746

Film sebagai kreasi budaya merupakan media yang seringkali digunakan untuk merepresentasikan kehidupan sosial dalam masyarakat. Film Tilik merupakan sebuah film pendek yang diproduksi atas kerja sama Ravacana Films dengan Dinas Kebudayaan Daerah Istimewa Yogyakarta yang mengambil latar tempat di Kabupaten Bantul, Yogyakarta. Tujuan penelitian ini untuk menganalisis representasi karakteristik masyarakat Desa Terong, Bantul, Yogyakarta dalam film Tilik. Penelitian ini menggunakan metode deskriptif kualitatif dan studi pustaka, menggunakan pisau bedah teori konotasi Roland Barthes. Hasil penelitian ini adalah, karakteristik masyarakat Desa Terong, Bantul, Yogyakarta terepresentasikan pada film Tilik, di antaranya yaitu, memiliki hubungan kekerabatan yang kuat, suka bersilaturahmi, suka bergosip, mobilitas masyarakat desa cenderung rendah, memiliki sifat gotong royong dan tolong menolong, memiliki rasa solidaritas yang tinggi, memiliki cukup banyak waktu luang, berkomunikasi menggunakan bahasa Jawa, saling menghormati berdasarkan usia dan tingkat sosial, melek akan kemajuan teknologi, dan kurangnya literasi digital. Keseluruhan tayangan pada film ini juga merepresentasikan bantahan terhadap mitos yang berkembang selama ini yang menyatakan bahwa masyarakat desa hanya lekat dengan konotasi positif saja, seperti kekeluargaan dan gotong royong, suka tolong-menolong, serta tenggang rasa, tapi juga terdapat sifat negatif di baliknya, yaitu suka bergosip, dan terdapat ketidaksetaraan.

Perancangan Konten Kampanye "Blibli for Business Insight Day" sebagai Iklan Digital di PT Global Digital Niaga Akbar Gilang Permana; Guruh Ramdani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6130

The design of the Blibli for Business Insight Day campaign focuses on analyzing the implementation of digital marketing strategies through a creative and strategic design approach. This study employs the STP (Segmentation, Targeting, and Positioning) framework, Design Thinking, and the Multimedia Development Life Cycle (MDLC) method to create effective B2B marketing materials. The campaign was developed through active participation, observation, interviews, and a comprehensive literature review. It aims to produce content that resonates with the target B2B audience by integrating design thinking with marketing strategies. The research highlights how the combination of design and marketing strategies helps strengthen the audience’s understanding of the value of the solution and the reliability of the product. Furthermore, the campaign supports business decision-making processes by delivering educational visual media. The primary goal of the campaign is not only to promote Apple products but also to educate companies on the operational efficiency of utilizing Apple products in their business processes, showcasing their benefits for long-term business success.

The Role of PATRIA Bulletin in Information Dissemination at PT United Tractors Pandu Engineering Citra Ayu Shafinas; Guruh Ramdani
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2706

PATRIA Bulletin is a digital internal communication medium created by PT United Tractors Pandu Engineering to support the dissemination of organizational information, strengthen corporate culture, and enhance employee engagement across divisions. As the company continues its digital transformation, the Bulletin plays an important role in ensuring that key messages, corporate values, achievements, and development programs are delivered to employees in a clear and structured manner. The uniqueness of this study lies in its focus on communication patterns and message construction within the Bulletin’s production process, an area rarely explored in previous research. This study examines how PATRIA Bulletin functions as an information channel, the types of messages conveyed, interdivision communication, and digital engagement. Using a qualitative study approach, the research draws on interviews, observations, and digital analysis. The findings indicate that effective communication patterns are essential for strengthening PATRIA Bulletin as a sustainable internal medium. Abstrak PATRIA Bulletin adalah media komunikasi internal digital yang dibuat oleh PT United Tractors Pandu Engineering untuk mendukung penyebaran informasi organisasi, memperkuat budaya perusahaan, dan meningkatkan keterlibatan karyawan di seluruh divisi. Seiring perusahaan melanjutkan transformasi digitalnya, Bulletin berperan penting dalam memastikan pesan utama, nilai perusahaan, pencapaian, dan program pengembangan tersampaikan kepada karyawan secara jelas dan terstruktur. Keunikan penelitian ini terletak pada fokusnya terhadap pola komunikasi dan konstruksi pesan dalam proses produksi Bulletin, area yang jarang dieksplorasi dalam penelitian sebelumnya. Penelitian ini menelaah bagaimana PATRIA Bulletin berfungsi sebagai saluran informasi, jenis pesan yang disampaikan, komunikasi antardivisi, dan keterlibatan digital. Dengan menggunakan pendekatan studi kualitatif, penelitian ini mengacu pada wawancara, observasi, dan analisis digital. Temuan menunjukkan bahwa pola komunikasi yang efektif sangat penting untuk memperkuat PATRIA Bulletin sebagai media internal yang berkelanjutan.

The Role of PATRIA Bulletin in Information Dissemination at PT United Tractors Pandu Engineering Citra Ayu Shafinas; Guruh Ramdani
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2706

PATRIA Bulletin is a digital internal communication medium created by PT United Tractors Pandu Engineering to support the dissemination of organizational information, strengthen corporate culture, and enhance employee engagement across divisions. As the company continues its digital transformation, the Bulletin plays an important role in ensuring that key messages, corporate values, achievements, and development programs are delivered to employees in a clear and structured manner. The uniqueness of this study lies in its focus on communication patterns and message construction within the Bulletin’s production process, an area rarely explored in previous research. This study examines how PATRIA Bulletin functions as an information channel, the types of messages conveyed, interdivision communication, and digital engagement. Using a qualitative study approach, the research draws on interviews, observations, and digital analysis. The findings indicate that effective communication patterns are essential for strengthening PATRIA Bulletin as a sustainable internal medium. Abstrak PATRIA Bulletin adalah media komunikasi internal digital yang dibuat oleh PT United Tractors Pandu Engineering untuk mendukung penyebaran informasi organisasi, memperkuat budaya perusahaan, dan meningkatkan keterlibatan karyawan di seluruh divisi. Seiring perusahaan melanjutkan transformasi digitalnya, Bulletin berperan penting dalam memastikan pesan utama, nilai perusahaan, pencapaian, dan program pengembangan tersampaikan kepada karyawan secara jelas dan terstruktur. Keunikan penelitian ini terletak pada fokusnya terhadap pola komunikasi dan konstruksi pesan dalam proses produksi Bulletin, area yang jarang dieksplorasi dalam penelitian sebelumnya. Penelitian ini menelaah bagaimana PATRIA Bulletin berfungsi sebagai saluran informasi, jenis pesan yang disampaikan, komunikasi antardivisi, dan keterlibatan digital. Dengan menggunakan pendekatan studi kualitatif, penelitian ini mengacu pada wawancara, observasi, dan analisis digital. Temuan menunjukkan bahwa pola komunikasi yang efektif sangat penting untuk memperkuat PATRIA Bulletin sebagai media internal yang berkelanjutan.

Hasrat dalam Iklan Permen Mentos ‘Say Freeze’ Menggunakan Pendekatan Semiotika Indeks, Ikon, dan Simbol Michelia Aisha Rangkuti; Guruh Ramdani; Muhammad Farhan Aufar; Balqis Nabilah; Nayyara Alya Fazila
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4211

This study analyzes how visual signifiers in the Mentos Cool Gel “Say Freeze” advertisement construct and evoke consumer desire. The objective is to provide an understanding of how visual elements in advertising are strategically constructed to create seductive associations of meaning, which ultimately fail to offer full satisfaction. This research employs a qualitative descriptive method using Charles Sanders Peirce’s semiotic theory—particularly the categories of index, icon, and symbol—and Jacques Lacan’s theory of desire, supported by a literature review. The findings indicate that the Mentos “Say Freeze” advertisement employs a variety of visual elements to generate a chilling sensation that stimulates consumer desire, rather than simply promoting a candy product. These elements evoke fantasies of unattainable pleasure through the use of novelty and idealized identity images aligned with social norms. The advertisement also utilizes cross-sensory perception by replacing the sense of taste with visual cues. Critically, the ad manipulates desire, exploits psychological lack, and reinforces consumerist ideology by sacrificing individual authenticity and autonomy for capitalist gain. Therefore, this study emphasizes the need for ethical reflection on advertising practices.

Framing Analysis of Raja Ampat Nickel Mine News on Indonesian Online Media Tafuzi Fauriana; Guruh Ramdani
Journal of Communication Studies Vol. 6 No. 2 (2026): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v6i2.9758

Online media play an important role in shaping public understanding of environmental issues through news framing. The issue of nickel mining in Raja Ampat has attracted public attention because the area is known as a conservation region with high biodiversity value. This study aims to analyze how Mongabay.co.id and Kompas.com construct reality regarding the conflict between ecological interests and natural resource industrialization in Raja Ampat. This study uses a qualitative approach with Zhongdang Pan and Gerald M. Kosicki’s framing analysis. The data consist of news articles related to nickel mining activities in Raja Ampat published by Mongabay.co.id and Kompas.com. The analysis focuses on syntactic, script, thematic, and rhetorical structures. The results show that Mongabay.co.id emphasizes environmental damage and ecological crisis through evaluative language and dominant environmental perspectives. Meanwhile, Kompas.com presents the issue in a more balanced and contextual way by combining social, policy, and governmental perspectives. The study concludes that differences in media framing influence public understanding of environmental damage, ecological crisis urgency, and the position of Raja Ampat as a conservation area.

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