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All Journal Algebra : Jurnal Pendidikan Sosial dan Sains
Arini Hidayati
Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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THE EFFECT OF INNOVATION AND PRODUCT QUALITY OF MR. ALI'S SPICY COFFEE IN SUMBERANYAR MLANDINGAN ON CONSUMER SATISFACTION Lusi Endang Sri D; Arini Hidayati; Agusti
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/mhsj3f50

Abstract

The coffee industry, especially in Indonesia, is growing rapidly in line with public interest in local products with distinctive flavors and aromas. The purpose of this study is to examine the interaction between innovation and product quality in influencing consumer satisfaction with spice coffee products. This study employs a qualitative approach to understand consumers' experiences, perceptions, and views on innovation and product quality of Mr. Ali's spice coffee. The qualitative approach was chosen because it allows for in-depth exploration of social and cultural phenomena involving consumers. From the discussion, it was concluded that there is a mutually reinforcing relationship between product innovation, product quality, and consumer satisfaction levels. Mr. Ali's spice coffee products have succeeded in meeting customer expectations through relevant innovation, good quality raw materials, and responsive and personalized service.
Co-Authors Agusti Lusi Endang Sri D