THE EFFECT OF INNOVATION AND PRODUCT QUALITY OF MR. ALI'S SPICY COFFEE IN SUMBERANYAR MLANDINGAN ON CONSUMER SATISFACTION

Lusi Endang Sri D (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo)
Arini Hidayati (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo)
Agusti (Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo)

Algebra : Jurnal Pendidikan Sosial dan Sains
Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains

The coffee industry, especially in Indonesia, is growing rapidly in line with public interest in local products with distinctive flavors and aromas. The purpose of this study is to examine the interaction between innovation and product quality in influencing consumer satisfaction with spice coffee products. This study employs a qualitative approach to understand consumers' experiences, perceptions, and views on innovation and product quality of Mr. Ali's spice coffee. The qualitative approach was chosen because it allows for in-depth exploration of social and cultural phenomena involving consumers. From the discussion, it was concluded that there is a mutually reinforcing relationship between product innovation, product quality, and consumer satisfaction levels. Mr. Ali's spice coffee products have succeeded in meeting customer expectations through relevant innovation, good quality raw materials, and responsive and personalized service.