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All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Siti Hasbiah
Faculty of Economics and business, Makassar State University
Economics, Econometrics & Finance

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THE INFLUENCE OF USER SATISFACTION ON REINTENTION TO USE MEDIATED BY E-TRUST IN SHOPEE ECOMMERCE AMONG MANAGEMENT STUDENTS AT MAKASSAR STATE UNIVERSITY Musdena Musaat; M. Ilham Wardhana Haeruddin; Ilma Wulansari Hasdiansa; Siti Hasbiah; Rahmat Riwayat Abadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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This study examines the relationship between user satisfaction, e-trust, and the intention to reuse Shopee eCommerce among management students at Makassar State University. With the proliferation of online shopping platforms, understanding factors influencing users' intention to continue using specific platforms is crucial for both academic research and practical applications. The theoretical framework is grounded in the Technology Acceptance Model (TAM) and the Trust-Commitment Theory, which posit that user satisfaction and e- trust significantly influence users' behavioral intentions in electronic commerce contexts. Data were collected through a structured questionnaire distributed to a sample of management students who have experience using Shopee eCommerce. Results from the analysis indicate a positive relationship between user satisfaction and the intention to reuse Shopee. Furthermore, e-trust mediates the relationship between user satisfaction and reuse intention, suggesting that trust in the platform acts as a significant mechanism through which user satisfaction translates into continued usage intentions. These findings contribute to both theoretical and practical implications for eCommerce platforms, suggesting strategies to enhance user satisfaction and build trust among users to foster loyalty and repeat usage. Limitations and avenues for future research are also discussed.
THE INFLUENCE OF WORK ENVIRONMENT ON WORK COMMITMENT AT THE REGIONAL DRINKING WATER COMPANY OF MAKASSAR CITY Rifqi Wiratama Abdurrahman; Siti Hasbiah; Tenri SP Dipoatmodjo; Romansyah Sahabuddin; Uhud Darmawan Natsir
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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This study aims to analyze the effect of work environment and non-physical work environment on the work commitment of employees of the general and staffing sections of the Makassar city drinking water regional company. This research uses quantitative methods with descriptive approaches and multiple linear regression analysis. The sampling technique used purposive sampling with a total of 40 employees. The data obtained were analyzed using the t test, F test and R-Square test to test the effect of physical environment variables and the non-physical environment on work commitment. The results show that the physical work environment and non-physical work environment have a significant positive effect on work commitment both partially and simultaneously. The t-count value for the physical work environment is 3.593 and the non-physical work environment is 2.901, both of which are greater than the t-table, with a significant value of 0.01 each, indicating a significant effect. Simultaneously, the physical work environment and non-physical work environment contribute greatly to work commitment. This research suggests the company to the importance of this aspect especially the physical work environment and non-physical work environment in order to increase work commitment especially in the general and staffing department.
Co-Authors Ilma Wulansari Hasdiansa M. Ilham Wardhana Haeruddin Musdena Musaat Rahmat Riwayat Abadi Rifqi Wiratama Abdurrahman Romansyah Sahabuddin Tenri SP Dipoatmodjo Uhud Darmawan Natsir