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All Journal International Journal of Management, Accounting & Finance INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Ni Nyoman Kerti Yasa
Faculty of Economics and Business, Udayana University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON CONSUMER SATISFACTION OF “CHARLES & KEITH” BAGS (Study on Consumers in Denpasar City) Febronia Julia; Ni Nyoman Kerti Yasa
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 2 (2025): AUGUST
Publisher : CV. Adiba Aisha Amira

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The fashion industry is one of the most dynamic global economic sectors and continues to change over time. Fashion products now not only function as basic necessities and part of a lifestyle, but also have a strong influence on society. One of the fashion items that is highly sought after by women in the current era of fashion development is bags. Charles & Keith is a fashion brand widely known for its bag products. This study aims to determine the effect of product quality, price, and promotion on consumer satisfaction of Charles & Keith bags in Denpasar City. The method used to determine the sample in this study was purposive sampling with a sample size of 120 respondents. The data collection method in this study was through the distribution of research instruments in the form of offline distribution by giving directly to respondents and online via Google Form with the help of social media to consumers of Charles & Keith bag products in Denpasar City. The data analysis technique used was regression analysis with the help of SPSS for Windows. The results of the study showed that product quality, price, and promotion have a positive and significant effect on consumer satisfaction. Based on the results of this study, it is expected that Charles & Keith will improve various aspects related to product quality, price, and promotion to increase consumer satisfaction.
Investigating the Mediating Role of Brand Trust and Brand Engagement in the Relationship Between Social Media Marketing and Repurchase Intention: A Case Study of Coffee Shop Nyeduh Kopi I Gede Bagus Dwijaya Dharmanatha; I Gst Ayu Kt. Giantari; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja; I Wayan Santika
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 4 (2025): October: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i4.336

Abstract

This study investigates the mediating roles of brand trust and brand engagement in the relationship between social media marketing (SMM) and repurchase intention, using Coffee Shop Nyeduh Kopi in Tabanan as a case study. Grounded in the Stimulus-Organism-Response (SOR) model, this research explores how SMM, as an external stimulus, influences brand trust and brand engagement to drive repeat purchases. A quantitative approach was employed, collecting data through an online survey from 170 consumers of Coffee Shop Nyeduh Kopi. Data analysis was conducted using SEM-PLS via SmartPLS 3.0. Results confirm that SMM positively and significantly influences repurchase intention, brand trust, and brand engagement. Furthermore, both brand trust and brand engagement directly and positively affect repurchase intention. Crucially, brand trust and brand engagement were found to partially mediate the relationship between SMM and repurchase intention. These findings highlight the importance of cultivating brand trust and engagement through SMM to foster customer loyalty and repeat purchases.
Co-Authors Febronia Julia I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt. Giantari I Putu Gde Sukaatmadja I Wayan Santika