Article Per Year (5 Year)
p-Index From 2021 - 2026
1.084
P-Index
This Author published in this journals
All Journal Branding: Jurnal Manajemen & Bisnis Proceeding of Community Service and Engagement INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Henny Noviany
Universitas Sali Al-Aitaam
Economics, Econometrics & Finance

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Tituk Utari; Jentot Tugiyono; Agus Leonard Togatorop; Harto Harto; Henny Noviany
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
IMPLEMENTASI EDUKASI DIGITAL INOVASI GELATO DAUN KELOR (MORINGACAE OLIEVERA) SEBAGAI UPAYA PREVENTIF STUNTING DIMULAI PADA IBU HAMIL, IBU MUDA PASCA PERSALINAN DAN MENYUSUI SERTA BALITA DI DESA CIPAGALO KABUPATEN BANDUNG Ika Zakiah; Henny Noviany; Upus Piatun Khodijah; Muhamad Rizky Nirwana; Dodi Nugraha
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 4 No. 1 (2024): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v6i1.7905

Abstract

Stunting merupakan kondisi gagal tumbuh baik fisik maupun otak akibat malnutrisi pada ibu hamil dan kurangnya asupan gizi selama masa pertumbuhan anak, Gizi merupakan salah satu faktor penentu tumbuh kembang anak yang optimal. Stunting sering terjadi pada balita usia 12-36 bulan. Balita yang mengalami stunting pada tahap ini biasanya sulit mencapai tinggi badan yang optimal pada periode berikutnya. Angka stunting di Desa Cipagalo terbilang cukup tinggi. Stunting sendiri merupakan bentuk kegagalan pertumbuhan sejak sebelum dan sesudah kelahiran yang diakibatkan oleh tidak tercukupinya zat gizi. Kelor menjadi salah satu tanaman yang mempunyai kandungan gizi yang tinggi dan daunnya dapat dimanfaatkan sebagai salah satu bahan dasar pengolahan makanan ataupun minuman. Upaya peningkatan literasi gizi dapat dilakukan dengan memperluas pengetahuan tentang perbaikan perilaku makan pada anak dan penyuluhan olahan daun kelor. Kegiatan ini dilakukan untuk mencegah stunting di Desa Cipagalo dengan peserta ibu-ibu muda pasca melahirkan, ibu-ibu muda yang sedang hamil, ibu-ibu yang memiliki balita dan ibu-ibu PKK di daerah setempat. Pencegahan stunting dapat dilakukan dengan pemanfaatan daun kelor. Tujuan kegiatan ini adalah untuk meningkatkan pengetahuan kepada masyarakat yang di wilayah Desa Cipagalo dengan memanfaatkan daun kelor. Target dari kegiatan ini adalah meningkatkan pengetahuan masyarakat tentang stunting dan meningkatkan partisipasi masyarakat potensi lokal untuk perbaikan gizi balita dan ibu-ibu pasca melahirkan untuk dapat memanfaatkan daun kelor sebagai makanan tambahan atau camilan sehat. Hasil dari kegiatan ini tampak pada kehadiran ibu-ibu muda yang sangat antusias dan semangat tinggi untuk mendapatkan edukasi dalam mengolah daun kelor untuk mencegah stunting dan masyarakat dapat membedakan antara balita yang masuk kategori stunting atau kategori tinggi badan kurang akibat faktor genetik, dan masyarakat mengerti akan manfaat ekstrak daun kelor untuk pencegahan stunting dengan manfaatkan daun kelor tersebut dalam kehidupan sehari-hari agar mencegah terjadinya stunting di Desa Cipagalo.
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES IN THE DIGITAL ERA Loso Judijanto; Henny Noviany; Deasy Sandya; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The influence and changes brought about by the implementation of Artificial Intelligence (AI) technologies on the way consumers behave, make purchase decisions and interact with brands, and how companies are responding to these changes by adapting their marketing strategies. This includes the use of AI for personalization of customer experiences, prediction of market trends, automation of interactions with consumers, and large-scale consumer data analysis, all of which aim to improve marketing effectiveness and create more meaningful relationships between brands and consumers in an ever-evolving digital environment. The research method in this study uses the literature method. The results show that it is important to strike a balance between technological innovation and ethical considerations in AI-based marketing. Therefore, companies that can effectively utilize AI while maintaining consumer trust will have a competitive advantage in the ever-evolving digital market.
SOCIAL MEDIA INFLUENCERS AS DIGITAL MARKETING CATALYSTS: MEASURING ROI AND BRAND ENGAGEMENT Henny Noviany; Yusnaini; Abdul Wahab Syakhrani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the growing digital era, influencers have become a critical component in many brands' marketing strategies. The research method used was a literature review. The results show that influencer marketing can increase digital marketing ROI when implemented with the right strategy. However, its effectiveness is highly dependent on the fit between the influencer and the brand, the quality of the content, and the engagement strategy used. Hence, the importance of a holistic approach in measuring the success of influencer campaigns, which not only focuses on short-term metrics but also considers the long-term impact on brand perception and loyalty.
THE EVOLUTION OF CONTENT MARKETING IN THE DIGITAL AGE: FROM SEO TO STORYTELLING Henny Noviany; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the evolution of content marketing in the digital age, tracing its journey from an initial focus on search engine optimization (SEO) to a more complex storytelling approach. The method of this study is literature. The results show a significant shift from keyword-based strategies to a more audience- centric approach, with an emphasis on content quality and engagement. The use of data analytics and new technologies such as artificial intelligence (AI) were also identified as key factors in the personalization and effectiveness of content marketing.
THE IMPACT OF 5G TECHNOLOGY ON DIGITAL MARKETING AND E-COMMERCE ECOSYSTEMS Henny Noviany; Axelon S Renyaan; Johni Eka Putra
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

5G or fifth-generation mobile networks holds the promise of higher data rates, low latency, and more data traffic than earlier generations of mobile telecommunications technologies. Its relevance to both digital marketing and the e-commerce industry is such that there is a great shift in the conduct of online marketing of goods and services by businesses, as well as in the conduct of users of the digital space such as online and mobile transactions. The digital marketing ecosystem consists of different tools, platforms, and techniques that help design, implement, and analyze advertising activities in the internet space. As a rule, e- commerce refers to trade and other commercial activities performed via the World Wide Web, including business to consumer (B2C) and business to business (B2B) as well consumer to consumer (C2C) sales. The depiction illustrates how the 5G technology shapes the perspective towards and the functioning of the digital marketing and e-commerce ecosystem center.
GAMIFICATION IN DIGITAL MARKETING: BOOSTING CUSTOMER ENGAGEMENT AND BRAND LOYALTY Henny Noviany; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gamification has emerged as an innovative strategy in digital marketing, offering significant potential to increase customer engagement and build brand loyalty. The research method used is literature. The findings show that gamification, when designed and implemented appropriately, can significantly increase customer interaction, encourage deeper engagement, and strengthen the relationship between consumers and brands. However, the success of gamification relies on a deep understanding of customer motivation, careful integration with broader marketing strategies, and a balance between game elements and business value.
Co-Authors Abdul Wahab Syakhrani Al-Amin Axelon S Renyaan Deasy Sandya Dodi Nugraha Harto Harto Ika Zakiah Jentot Tugiyono Johni Eka Putra Loso Judijanto Muhamad Rizky Nirwana Oggy Akmadani Tituk Utari Upus Piatun Khodijah Yusnaini