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Muhsin , Habib
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Arts Humanities

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Influential, but not singular: Social media use during the election 2024 in Sambirejo Village Setyowati, Yuli; Sulistyowati, Fadjarini; Muhsin , Habib; Suanto, Tri Agus; L, Irvan Riyadi
Jurnal Komunikasi Vol. 20 No. 1 (2026): VOLUME 20 NO 1 APRIL 2026
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol20.iss1.art7

Abstract

Public participation is a critical component of elections, which function as indicators of state continuity. This study examines public participation and preferences for social media use during the 2024 general election in Sambirejo village. A qualitative descriptive-exploratory methodology was utilized, with data collected through observation, focus group discussions (FGDs), and interviews. Fifteen informants were purposively selected, representing youth, women, men, the village head and staff, and KPPS officers. The findings indicate that the Sambirejo community actively participated in the election, with nearly all eligible voters exercising their right to vote. This active engagement is attributed to factors such as local community characteristics, the village head's participatory leadership style, and KPPS outreach initiatives. Additionally, sa was identified as a significant source of election information; however, FGDs revealed that it is primarily used as a supplementary reference rather than the sole determinant of political decisions.
Co-Authors Fadjarini Sulistyowati L, Irvan Riyadi Suanto, Tri Agus Yuli Setyowati