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All Journal JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Gastronomi Indonesia Jurnal Ilmiah Hospitality Management
Wiratnaya, I Nyoman
Politeknik Pariwisata Bali
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Journal : Jurnal Kepariwisataan

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN RESTORAN CEPAT SAJI Utama, I Putu; Suprastayasa, I Gusti Ngurah Agung; Wiratnaya, I Nyoman
JURNAL KEPARIWISATAAN Vol 10 No 2 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

This research proposes to confirm the effects of service quality to customert s satisfaction and loyalty in fast food restaurants. The data were collected by applying judmental sampling method, which was applied to 200 customers at outlets of Kentucky Fried Chicken and Mac Donalds in Denpasar and Badung. The variables in this study are service quality as an exogenous variable, custom­ers satisfaction as an interviening variable, and customers loyalty as an endog-enous variable. The responden s perception is indicated in Likert scale of 5, in which I is strongly disagree and 5 is strongly agree with the statements. The data were then analyzed using Structural Equation Modelling (SEM). The ques­tioner consisting of 40 questions were tried out for its validity using Alpha Pearson Correlation and reliability using Cronbach s alpha formulas. Then, the statisti­cal analysis of Structural Equation Modelling showed that direct effect of service quality to customers satisfaction was sign.ificant (85.9%), direct effect of customers satisfaction to customers loyalty was significant (91.5%), direct effect of service quality to customers satisfaction was insign.ificant, and indirect effect of service quality to customers loyalty through customers satisfaction was significant (78.6%).
POTENSI TRADISI MEGIBUNG DI KABUPATEN KARANGASEM, BALI SEBAGAI DAYA TARIK WISATA BUDAYA Wiratnaya, I Nyoman
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

Megibung, a traditional manner of eating in Bali, can contribute to enrich cul­ture tourism activities. The research analysis the potentials of this cultural activi­ties as a tourist interest and activities. Using a qualitative research design, a number of key informants were interviewed about the activity and the possibilities to use it as one of the cultural tourism activities. Interviews were also conducted to some hotel and travel operators who have promoted the activity to their guests. It is found out that 'megibung' is potential to be developed as a culture tourism at­traction or activity.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN RESTORAN CEPAT SAJI I Putu Utama; I Gusti Ngurah Agung Suprastayasa; I Nyoman Wiratnaya
JURNAL KEPARIWISATAAN Vol 10 No 2 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v10i2.261

Abstract

This research proposes to confirm the effects of service quality to customert s satisfaction and loyalty in fast food restaurants. The data were collected by applying judmental sampling method, which was applied to 200 customers at outlets of Kentucky Fried Chicken and Mac Donalds in Denpasar and Badung. The variables in this study are service quality as an exogenous variable, custom­ers satisfaction as an interviening variable, and customers loyalty as an endog-enous variable. The responden s perception is indicated in Likert scale of 5, in which I is strongly disagree and 5 is strongly agree with the statements. The data were then analyzed using Structural Equation Modelling (SEM). The ques­tioner consisting of 40 questions were tried out for its validity using Alpha Pearson Correlation and reliability using Cronbach s alpha formulas. Then, the statisti­cal analysis of Structural Equation Modelling showed that direct effect of service quality to customers satisfaction was sign.ificant (85.9%), direct effect of customers satisfaction to customers loyalty was significant (91.5%), direct effect of service quality to customers satisfaction was insign.ificant, and indirect effect of service quality to customers loyalty through customers satisfaction was significant (78.6%).
POTENSI TRADISI MEGIBUNG DI KABUPATEN KARANGASEM, BALI SEBAGAI DAYA TARIK WISATA BUDAYA I Nyoman Wiratnaya
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v9i1.310

Abstract

Megibung, a traditional manner of eating in Bali, can contribute to enrich cul­ture tourism activities. The research analysis the potentials of this cultural activi­ties as a tourist interest and activities. Using a qualitative research design, a number of key informants were interviewed about the activity and the possibilities to use it as one of the cultural tourism activities. Interviews were also conducted to some hotel and travel operators who have promoted the activity to their guests. It is found out that 'megibung' is potential to be developed as a culture tourism at­traction or activity.
Co-Authors I Gusti Ngurah Agung Suprastayasa I Nyoman Arcana I Nyoman Arcana I Nyoman Rinala I Putu Utama I Wayan Adi Darmawan Massenga, Lidjah Magdalena Ni Luh Suastuti Utama, I Putu Utama, I Putu Widuri, Setyowati Ayu