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All Journal Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Siti Rima Widya Listi
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Economics, Econometrics & Finance

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Pengaruh Harga dan Gratis Ongkir Terhadap Keputusan Pembelian Tokopedia di Tuban Siti Rima Widya Listi; Aisyah Darti Megasari; Komarun Zaman
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7916

Abstract

This study aims to determine the influence of price and free shipping on purchasing decisions. This is a quantitative study using primary and secondary data. The sampling technique used was non-probability sampling with purposive sampling using the Slovin formula to determine the minimum number of respondents. The results of this study indicate that price influences purchasing decisions, free shipping does not influence purchasing decisions, and both price and free shipping influence purchasing decisions.
Co-Authors Aisyah Darti Megasari Komarun Zaman