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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Andini, Yulita Dian
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Humanities Education Public Health Social Sciences

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Pendampingan Digitalisasi Pemasaran UMKM melalui Pemanfaatan E-Commerce di Desa Bumi Nabung Utara, Lampung Tengah Maulana, Ronal Jusuphan; Ma’ruf, Muhammad; Salsabila, Suci; Sari, Sukma Kumala; Aprilia, Venny; Saputri, Vivi May; Elviana, Windi; Andini, Yulita Dian; Saputri, Olyfiah Nazzwa; Putra, Alfiansyah Imanda
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1817

Abstract

The rapid development of digital technology has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach; however, low digital literacy and the continued dominance of conventional marketing remain major challenges, particularly in Bumi Nabung Utara Village. This Community Service Program (PKM) aims to enhance digital literacy and marketing capabilities of MSME actors through the utilization of e-commerce and social media. The method employed is Participatory Action Research (PAR), which includes stages of observation, socialization, training, and practical assistance. The program partners are MSME actors engaged in handicrafts and traditional food businesses, specifically tiwul, with success indicators including the ability to create and manage promotional accounts and produce simple digital content. The results show that participants are able to use platforms such as Facebook and TikTok Shop for promotion and create marketing content. In addition, business banners were developed to strengthen product identity. The impact of this program includes improved digital understanding and skills among MSME actors, expanded marketing reach, and increased business competitiveness. Furthermore, the program encourages the sustainable use of digital technology in business development.
Co-Authors Aprilia, Venny Elviana, Windi Maulana, Ronal Jusuphan Ma’ruf, Muhammad Putra, Alfiansyah Imanda Salsabila, Suci Saputri, Olyfiah Nazzwa Saputri, Vivi May Sari, Sukma Kumala