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All Journal J-MAS (Jurnal Manajemen dan Sains) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Sari, Sukma Kumala
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Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Optimalisasi Kinerja Karyawan: Hubungan Motivasi Kerja, Pembinaan Disiplin, dan Persepsi Atasan di Departemen Human Resource Pada PT. X Sari, Sukma Kumala; Mulyana, Aam Rachmat
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1976

Abstract

The decline in employee performance in terms of employee performance appraisal aspects of PT X company still has to be improved, especially in terms of processing time and conformity to standards in work, this is expected to increase if work motivation and discipline coaching are improved. The purpose of this study was to see respondents' responses about work motivation and employee discipline coaching on performance. The Human Resource Department of PT X is in good criteria. The sample used was 37 respondents and direct supervisors in the Human Resource Department. In the sampling technique, a saturated sampling method was used, and the data was analyzed using multiple linear regression. The results of this study indicate that work motivation does not have a positive effect on employee performance. However, employee discipline development has a positive effect on employee performance. Additionally, work motivation and discipline development simultaneously affect employee performance at PT. X.
Pendampingan Digitalisasi Pemasaran UMKM melalui Pemanfaatan E-Commerce di Desa Bumi Nabung Utara, Lampung Tengah Maulana, Ronal Jusuphan; Ma’ruf, Muhammad; Salsabila, Suci; Sari, Sukma Kumala; Aprilia, Venny; Saputri, Vivi May; Elviana, Windi; Andini, Yulita Dian; Saputri, Olyfiah Nazzwa; Putra, Alfiansyah Imanda
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1817

Abstract

The rapid development of digital technology has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach; however, low digital literacy and the continued dominance of conventional marketing remain major challenges, particularly in Bumi Nabung Utara Village. This Community Service Program (PKM) aims to enhance digital literacy and marketing capabilities of MSME actors through the utilization of e-commerce and social media. The method employed is Participatory Action Research (PAR), which includes stages of observation, socialization, training, and practical assistance. The program partners are MSME actors engaged in handicrafts and traditional food businesses, specifically tiwul, with success indicators including the ability to create and manage promotional accounts and produce simple digital content. The results show that participants are able to use platforms such as Facebook and TikTok Shop for promotion and create marketing content. In addition, business banners were developed to strengthen product identity. The impact of this program includes improved digital understanding and skills among MSME actors, expanded marketing reach, and increased business competitiveness. Furthermore, the program encourages the sustainable use of digital technology in business development.
Co-Authors Andini, Yulita Dian Aprilia, Venny Elviana, Windi Maulana, Ronal Jusuphan Ma’ruf, Muhammad Mulyana, Aam Rachmat Putra, Alfiansyah Imanda Salsabila, Suci Saputri, Olyfiah Nazzwa Saputri, Vivi May