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Dedet Erawati
Universitas Swadaya Gunung Jati
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Journal : interaction communication studies journal

 1 
Opportunities and Challenges For RCTV In Maintaining The Existence Of The “Wewara” Program Dwi Lestari; Siti Khumayah; Dedet Erawati
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5934

Abstract

This study aims to examine the opportunities and challenges faced by Radar Cirebon Television (RCTV) in maintaining the existence of its news program, Wewara, amid the rapid development of media convergence in the digital era. The study is motivated by changes in public media consumption patterns, where audiences increasingly prefer digital platforms over conventional television broadcasting. This condition requires local television stations to adapt their strategies to remain relevant and competitive in the media industry. This research employed a qualitative approach using a case study method to obtain an in-depth understanding of the phenomenon. Data were collected through in-depth interviews with key informants, including the Editor-in-Chief, reporters, and two viewers of the Wewara program. Observation and documentation techniques were also used to support data validity and enrich the findings. The collected data were analyzed descriptively to identify the implementation of media convergence and the challenges encountered by RCTV. The findings indicate that RCTV has implemented various media convergence strategies by utilizing digital platforms and social media as alternative channels for content distribution and audience engagement. These efforts provide opportunities to expand audience reach and maintain the relevance of the Wewara program. However, the implementation of media convergence still faces several obstacles, particularly in optimizing digital strategies, adapting to technological developments, and overcoming limitations in human resources and media management. The study concludes that media convergence plays a crucial role in sustaining the existence of the Wewara program. Therefore, strengthening editorial management, enhancing digital capabilities, and continuously innovating news content are essential to Improve RCTV’s Competitiveness In The Digital Media Landscape.
Co-Authors Abdul Aziz Al Hakim Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Asep Nurcahyadi Auliya Utami Ayu Wandira Ayunda Pratiwi Azzahra, Naftali Crusitha Ken Ayu Putri Gunawan Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Dwi Lestari Elvia Inayatul Aini Ranjani Erlangga Dwi Andika Fadhila, Rheza Yapi Faiz Abdul Haq Falah, Muhammad Bilal Farida Nurfalah Fatria Adipati Ramadhan Fayyadh Fadhlurrohman Assegap Fikar Firmansyah Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Fitriyani Frizqy Afia Grandi Grandi, Frizqy Afia Hanan, Ruina Adzra Hasanah, Fira Ika Atikah Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Melsa Adiyah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurhasanah Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Radja Djibrali Rafly Ananda Yanuar Rahmah, Meilani Ramizar Hamka Regina, Revi Revi Regina Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rudi Setiawan Safarina Bunga Suardi Sandy Jatmika Fauzan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Valda Fadhila Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Wita Arthawidya Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila