Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal The Journal of Society and Media Acta Diurna: Jurnal Ilmu Komunikasi
Prawira, R. Yogie
Unknown Affiliation
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS Savita, Aldilla Kurnia Eka; Prawira, R. Yogie; Maulida, Hindina
Acta Diurna: Jurnal Ilmu Komunikasi Vol 22 No 1 (2026)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2026.22.1.19864

Abstract

Instagram is one of the social media platforms widely used as a means of disseminating information, including by educational institutions. Therefore, this study was conducted with the aim of determining and explaining the effect of using the Instagram social media account @untidar.official on meeting the information needs of followers using the Uses and Gratifications Theory. This study used a quantitative method. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the study indicate that the use of Instagram @untidar.official social media has a significant effect on meeting the information needs of followers.
The Communication Style of Influencers in Developing Adolescent Character on Social Media Mazid, Sukron; Wulansari, Atsani; Habibah, Siti Maizul; Prawira, R. Yogie; Angela Carolina Flores Riquelme
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p98-124

Abstract

Social media has become a primary space for adolescent identity construction, where influencers function as models of communication and behavior. Without adequate control and digital literacy, influencers’ communication styles may shape adolescents’ character in an uncritical and instantaneous manner, potentially introducing values that diverge from national character ideals. This study aims to analyze how influencers’ communication styles on social media affect adolescent character formation. A qualitative descriptive approach with a case study method was employed involving adolescents aged 13–18 years in Magelang City who actively use Instagram and TikTok. Data were collected through in-depth interviews, social media observations, and digital documentation. The data were analyzed using data reduction, data display, and verification techniques. Data validity was ensured through source triangulation and member checking. The findings reveal that persuasive, personal, and expressive communication styles used by influencers significantly influence adolescents’ attitudes, values, and character formation in both positive and negative ways. These findings highlight the importance of digital literacy in strengthening adolescent character in the information era. The study provides insights for educators, parents, and policymakers in designing effective digital mentoring strategies and offers a foundation for further research
Co-Authors Angela Carolina Flores Riquelme Atsani Wulansari Hindina Maulida Mazid, Sukron Savita, Aldilla Kurnia Eka Siti Maizul Habibah