Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Pendidikan Ekonomi
Abrar, Syaifullah
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Green Algorithms: Unveiling the Role of AI in Shaping More Sustainable Consumers Suherdi; Ikhwan, Muhammad; Munawaroh; Aristanti, Wida; Rulita Nurfaizana, Della; Rahma, Muthya; Abrar, Syaifullah
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12767

Abstract

This study aims to analyze the impact of information quality and service quality on customer satisfaction, with customer experience serving as a mediating variable within the context of artificial intelligence (AI)-based digital services. As Jakarta continues to evolve as a digital economic hub, the integration of AI into customer interactions has become crucial, yet it presents challenges regarding information accuracy and user trust. The research employs a quantitative approach, utilizing a survey method conducted among 350 university students in Jakarta who are active users of AI-driven digital platforms. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both information quality and service quality have a significant positive influence on customer experience. Empirical results confirm that customer experience acts as a significant mediator in the relationship between the independent variables and customer satisfaction. The research model yielded an R-square value of 0.64 for customer satisfaction, demonstrating strong predictive power. These results emphasize that providing accurate information and responsive service is essential for creating a satisfying digital experience in the AI era. Practical implications suggest that digital service providers must prioritize the quality of automated system interactions to build sustainable relationships with consumers.
Co-Authors Della Rulita Nurfaizana Muhammad Ikhwan Munawaroh Rahma, Muthya Suherdi Wida Aristanti, Wida