Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel

Punitha Turumugon (Universiti Malaysia Sabah)
Aslina Baharum (Universiti Malaysia Sabah)
Nadia Hanin Nazlan (Universiti Teknologi MARA Cawangan Sarawak)
Nor Azida Mohamed Noh (UiTM Cawangan Melaka)
Noorsidi Aizuddin Mat Noor (Universiti Teknologi Malaysia)
Emelia Abdul Rahim (Universiti Teknologi MARA Cawangan Sarawak)

Indonesian Journal of Electrical Engineering and Computer Science
Vol 16, No 3: December 2019

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users