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All Journal Indonesian Journal of Electrical Engineering and Computer Science
Nadia Hanin Nazlan
Universiti Teknologi MARA Cawangan Sarawak

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Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel Punitha Turumugon; Aslina Baharum; Nadia Hanin Nazlan; Nor Azida Mohamed Noh; Noorsidi Aizuddin Mat Noor; Emelia Abdul Rahim
Indonesian Journal of Electrical Engineering and Computer Science Vol 16, No 3: December 2019
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v16.i3.pp1547-1554

Abstract

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users
Co-Authors Aslina Baharum Emelia Abdul Rahim Noorsidi Aizuddin Mat Noor Nor Azida Mohamed Noh Punitha Turumugon