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Evaluating users’ emotions for Kansei-based Malaysia higher learning institution website using Kansei checklist Punitha Turumogan; Aslina Baharum; Ismassabah Ismail; Nor Azida Mohamed Noh; Nur Shahida Ab Fatah; Noorsidi Aizuddin Mat Noor
Bulletin of Electrical Engineering and Informatics Vol 8, No 1: March 2019
Publisher : Institute of Advanced Engineering and Science

Emotions play a crucial role in human-computer interaction. Emotion research in the field of human-computer interaction has only started recently and continuously evolving through the investigation and understanding of emotional effects. Thus, it forms an intelligent interaction between human and computer by responding effectively to the humans’ feelings. Emotional design generates remarkable user experiences for websites as the emotional experiences create an intense impression on our long-term memory. Recent scientific findings recommend emotional elements to be considered in designing websites as emotions influences one’s perception, conception and decision-making throughout the interaction with a website. A poorly designed user interface leads to bad user interaction while rising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. This proves the importance of emotional engagement in a website design. This research evaluated users’ emotions toward a Malaysian higher learning institution website which was designed in accordance with the standard Kansei-based web design guideline. The result justified the standard Kansei-based web design guideline for website of higher learning institutions in Malaysia.

Evaluating users’ emotions for Kansei-based Malaysia higher learning institution website using Kansei checklist Punitha Turumogan; Aslina Baharum; Ismassabah Ismail; Nor Azida Mohamed Noh; Nur Shahida Ab Fatah; Noorsidi Aizuddin Mat Noor
Bulletin of Electrical Engineering and Informatics Vol 8, No 1: March 2019
Publisher : Institute of Advanced Engineering and Science

Emotions play a crucial role in human-computer interaction. Emotion research in the field of human-computer interaction has only started recently and continuously evolving through the investigation and understanding of emotional effects. Thus, it forms an intelligent interaction between human and computer by responding effectively to the humans’ feelings. Emotional design generates remarkable user experiences for websites as the emotional experiences create an intense impression on our long-term memory. Recent scientific findings recommend emotional elements to be considered in designing websites as emotions influences one’s perception, conception and decision-making throughout the interaction with a website. A poorly designed user interface leads to bad user interaction while rising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. This proves the importance of emotional engagement in a website design. This research evaluated users’ emotions toward a Malaysian higher learning institution website which was designed in accordance with the standard Kansei-based web design guideline. The result justified the standard Kansei-based web design guideline for website of higher learning institutions in Malaysia.

Evaluating users’ emotions for Kansei-based Malaysia higher learning institution website using Kansei checklist Punitha Turumogan; Aslina Baharum; Ismassabah Ismail; Nor Azida Mohamed Noh; Nur Shahida Ab Fatah; Noorsidi Aizuddin Mat Noor
Bulletin of Electrical Engineering and Informatics Vol 8, No 1: March 2019
Publisher : Institute of Advanced Engineering and Science

Emotions play a crucial role in human-computer interaction. Emotion research in the field of human-computer interaction has only started recently and continuously evolving through the investigation and understanding of emotional effects. Thus, it forms an intelligent interaction between human and computer by responding effectively to the humans’ feelings. Emotional design generates remarkable user experiences for websites as the emotional experiences create an intense impression on our long-term memory. Recent scientific findings recommend emotional elements to be considered in designing websites as emotions influences one’s perception, conception and decision-making throughout the interaction with a website. A poorly designed user interface leads to bad user interaction while rising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. This proves the importance of emotional engagement in a website design. This research evaluated users’ emotions toward a Malaysian higher learning institution website which was designed in accordance with the standard Kansei-based web design guideline. The result justified the standard Kansei-based web design guideline for website of higher learning institutions in Malaysia.

Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel Punitha Turumugon; Aslina Baharum; Nadia Hanin Nazlan; Nor Azida Mohamed Noh; Noorsidi Aizuddin Mat Noor; Emelia Abdul Rahim
Indonesian Journal of Electrical Engineering and Computer Science Vol 16, No 3: December 2019
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v16.i3.pp1547-1554

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users

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