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All Journal Indonesian Journal of Electrical Engineering and Computer Science
Punitha Turumugon
Universiti Malaysia Sabah

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Users’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel Punitha Turumugon; Aslina Baharum; Nadia Hanin Nazlan; Nor Azida Mohamed Noh; Noorsidi Aizuddin Mat Noor; Emelia Abdul Rahim
Indonesian Journal of Electrical Engineering and Computer Science Vol 16, No 3: December 2019
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v16.i3.pp1547-1554

Abstract

Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users
Identifying A User Interface Web Design Standard for Higher Learning Institutions Using Kansei Engineering Punitha Turumugon; Aslina Baharum
Indonesian Journal of Electrical Engineering and Computer Science Vol 11, No 1: July 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v11.i1.pp90-97

Abstract

User interface design plays an important role in web design. Designing a user interface that satisfies the emotional needs of the users is essential as the user interface plays a crucial role in generating remarkable user experiences for websites. A poorly designed user interface leads to bad user interaction while raising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. A standard emotional based user interface web design would enhance user experience which will lead to success of a website. Kansei engineering which is a popular technique in transforming users’ feelings into product design is used in this research. This study tries to convert the feelings and emotions of users into design elements with the use of Kansei engineering technology in order to design an appropriate higher learning institution website by  identifying a standard web design that cultivates emotional engagement. A standard user interface web design guideline for the development of the higher learning institutions’ website has been proposed in this research.
Co-Authors Aslina Baharum Emelia Abdul Rahim Nadia Hanin Nazlan Noorsidi Aizuddin Mat Noor Nor Azida Mohamed Noh