Improving Tobacco Besuki Na-Oogst Competitiveness: Does Tobacco Still at a Crossroads?

Adhitya Wardhono (Faculty of Economics and Business, University of Jember)
Josi Ali Arifandi (Faculty of Agriculture, University of Jember, Indonesia)
Yulia Indrawati (Faculty of Economics and Business, University of Jember, Indonesia)
M Abd. Nasir (Faculty of Economics and Business, University of Jember, Indonesia)
Ciplis Gema Qori'ah (Faculty of Economics and Business, University of Jember, Indonesia)

Journal of Management and Business Environment (JMBE)
Vol 2, No 2: January 2021

Tobacco Besuki Na-Oogst (BesNO) is a fancy product and becomes a leading export-oriented commodity, especially as a raw material for making cigar. The embarrassment of Besuki Na-Oogst is a plant which has location specifics. Every tobacco-producing region has distinctive qualities. Tobacco Besuki Na-Oogst (BesNO) quality is measured using standards that are easily implemented by all tobacco Besuki Na-Oogst business actors. The research objective is to determine the competitiveness of tobacco Besuki Na-Oogst as an export quality product. The analytical method used is descriptive analysis and SWOT. The research took place in Jember Regency Indonesia. The results show that tobacco Besuki Na-Oogst's strategic potential is supported by supporting infrastructure capacity in testing tobacco quality, geographical potential and human resources in the face of competition and international policy. The strategy applied is to support aggressive growth policies through improving the quality of cultivation and capacity of standard infrastructure and the quality and quality of human resources in the face of international competitiveness.