<![CDATA[This study aims to determine the causes of volunteers leaving their jobs and preferring to manage Reading Parks, Edelweiss Volunteer motivation in managing Reading Parks and management strategies Edelweiss Reading Park. The study was conducted in Edelweiss Reading Park, Kamal Village, Kalideres District, West Jakarta City for approximately 2 months from the end of February to April 2020. This research method uses qualitative, with data collection technique through observation, interviews, and document analysis. The sources of data in this study are Edelweiss Reading Park owners as key informants and four Edelweiss Volunteers who manage Reading Park as core informants. The research produced that: (1) The causes of volunteer leaving their previous jobs and prefer to manage the reading park are due to internal and external factors that motivate volunteers. Internal factors include the thought that as human beings must be beneficial to others, wants to channel their potential, because of the social soul high. External factors which include, the surrounding environment, the community, RT/RW management, and motivational factors from volunteer parents. (2) The motivation of edelweiss volunteers in managing the reading park is more dominated by self-actualization needs. (3) Edelweiss reading park management strategies, including planning that begins with a joint discussion, implementation of activities, programs, and management of funds and evaluation of activities as a reference for subsequent planning.]]>
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