Media Wisata
Vol 19, No 1 (2021): Media Wisata

Strategi Meningkatkan Kepuasan Pengunjung Obyek Wisata Bukit Cinta Banyubiru Kabupaten Semarang

Samtono, Samtono (Unknown)
Ardi, Rudi Prasetyo (Unknown)

Article Info

Publish Date
15 May 2021

Abstract

The tourist attraction of Bukit Cinta is managed by the local government of the Semarang Regency. The purpose of this study is to describe the efforts made by the manager in increasing the satisfaction of visitors to Bukit Cinta tourism objects and to explain the strategies carried out by the managers in order to increase the number of visitors to Bukit Cinta tourism objects. The method used is a qualitative descriptive approach by conducting in-depth interviews with managers, employees, customers, communities, and food stall owners. The EFAS and IFAS techniques were also used and then calculated by calculating the AFE and IFE. The results showed that based on the SWOT courtesies diagram it was in quadrant 1, meaning that it

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Journal Info
Media Wisata
Website

Abbrev

MWS

Publisher

Sekolah Tinggi Pariwisata AMPTA

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...