Interaksi : Jurnal Ilmu Komunikasi
Vol 10, No 1 (2021): June 2021

MEDIAMORFOSIS ITU BERNAMA BOOKTUBE: ANALISIS RESEPSI TERHADAP PENONTON BOOKTUBE

Permatasari, Andalusia Neneng (Unknown)
Maulani, Izni Indrawati (Unknown)
Darmawan, Ferry (Unknown)
Nurrahmawati, Nurrahmawati (Unknown)

Article Info

Publish Date
03 Jun 2021

Abstract

This study aims to determine the audience's meaning regarding booktube. Booktube is content about books, such as book reviews, discussions with authors, video challenge, video bookshelf tour, book haul, etc on Youtube. This study uses a qualitative method with a reception analysis for participants belonging to the M Generations (Sesak Media Generation). Booktube interpreted differently by participants as audiences, which is interpreted as an ordinary content of YouTube that cannot replace conventional book reviews. Another interpretation of the audience regarding booktube is as a form that is not just ordinary content, but also a community and effort and attempt to increase the level of literacy in Indonesia.

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Journal Info
Interaksi : Jurnal Ilmu Komunikasi
Website

Abbrev

interaksi

Publisher

Universitas Diponegoro

Subject

Law, Crime, Criminology & Criminal Justice Other

Description

Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to ...