Proceedings of International Conference on Multidiciplinary Research
Vol 3, No 2 (2020): ICMR

Pragmatic Study of Display Advertisements in Harian Rakyat Aceh

Faisal, Faisal (Unknown)
Fauzia, Siti Naila (Unknown)
Haris, A (Unknown)

Article Info

Publish Date
02 Feb 2021

Abstract

This study aims to describe the role of pragmatics in delivering the meaning of print advertisements in the Harian Rakyat Aceh newspaper. This research used a qualitative approach. The data was analyzed using a pragmatic approach. The data of this research were advertisements published in the Harian Rakyat Aceh newspaper in January 2019. The data were identified, classified, analyzed, described, and summarized. The results showed that all the advertisements used pragmatic power to convey information. The pragmatic power that appears is the presupposition and context of the advertisement. The presupposition arises from the main trademark of a product or product brand that has been popular in society. Context refers to images, letter shapes, colours, and motives of images and letters in advertisements published in the Harian Rakyat Aceh newspaper. Keywords: pragmatics, advertisement, Harian Rakyat Aceh 

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
255.818 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Proceedings of International Conference on Multidiciplinary Research
Website

Abbrev

ICMR

Publisher

Universitas Serambi Mekkah Aceh

Subject

Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Social Sciences

Description

This international conference is expected to be an annual event. We expect, it is a great opportunity to share and bridge research activities among all researchers and presenters and also participants for future science development and ...