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All Journal Proceedings of International Conference on Multidiciplinary Research JPK: Jurnal Pendidikan dan Kebudayaan
Haris, A
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Social Sciences Other

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Pragmatic Study of Display Advertisements in Harian Rakyat Aceh Faisal, Faisal; Fauzia, Siti Naila; Haris, A
International Conference on Multidisciplinary Research Vol 3, No 2 (2020): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.818 KB) | DOI: 10.32672/pic-mr.v3i2.2694

Abstract

This study aims to describe the role of pragmatics in delivering the meaning of print advertisements in the Harian Rakyat Aceh newspaper. This research used a qualitative approach. The data was analyzed using a pragmatic approach. The data of this research were advertisements published in the Harian Rakyat Aceh newspaper in January 2019. The data were identified, classified, analyzed, described, and summarized. The results showed that all the advertisements used pragmatic power to convey information. The pragmatic power that appears is the presupposition and context of the advertisement. The presupposition arises from the main trademark of a product or product brand that has been popular in society. Context refers to images, letter shapes, colours, and motives of images and letters in advertisements published in the Harian Rakyat Aceh newspaper. Keywords: pragmatics, advertisement, Harian Rakyat Aceh 
Pengembangan Media Pop-Up Book Cerita Daerah Sebagai Upaya Pelestarian Budaya di Kelas II SD Wardatunnissa, Yeni; Haris, A
Jurnal Pendidikan dan Humaniora Vol 2, No 3 (2025): Juli 2025
Publisher : STKIP Harapan Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56842/jpk.v2i3.627

Abstract

Pelestarian budaya lokal merupakan bagian penting dari pendidikan karakter di sekolah dasar. Anak-anak perlu dikenalkan pada nilai-nilai budaya sejak dini melalui media yang menarik dan sesuai dengan usia mereka. Penelitian ini bertujuan untuk mengbangkan media pembelajaran berupa pop-up book yang memuat cerita daerah untuk siswa kelas II SD. Media ini diharapkan dapat meningkatkan minat baca sekaligus menanamkan kecintaan terhadap budaya lokal. Penelitian ini menggunakan model penelitian dan pengembangan (RD) dengan langkah-langkah: analisis, pengembangan, implementasi dan evaluasi. Hasil penelitian menunjukkan bahwa media pop-up book yang dikembangkan menarik, mudah dipahami, dan efektif digunakan dalam pembelajaran Bahasa Indonesia di kelas II SD.
Co-Authors Faisal Faisal SITI NAILA FAUZIA, SITI NAILA Wardatunnissa, Yeni