The Body Shop "Forever Against Animal Testing”

Varsha Ganatra (Vivekanand Education Society's College of Arts, Science & Commerce)
Rupesh Sinha (CMS Business School, Jain University)
Srishti Srishti (ABES Engineering College)
Rudresh Pandey (ABES Engineering College)
Prachi Kadam (Vivekanand Education Society's College of Arts, Science & Commerce)
Sabillah Alfarisi Ristiansyah (Ma Chung University)
Liem Gai Sin (Ma Chung University)
Chong Li Yin (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Liow Yue Jin (Universiti Sains Malaysia)
Ooi Yu Wei (Universiti Sains Malaysia)
Liew Pei Wei (Universiti Sains Malaysia)

International Journal of Applied Business and International Management
Vol 6, No 1 (2021): April 2021

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.