Pemberdayaan Masyarakat dalam Pengembangan Industri Rumah Tangga Sambal Matah Baby Cumi di Kelurahan Air Dingin

Hermita, Neni
Putra, Zetra Hainul
Alpusari, Mahmud
Alim, Jesi Alexander
Dahnilsyah, Dahnilsyah
Joleha, Joleha
M. Yogi Riyantama Isjoni
Nurrafiah, Efrida Yuslia
Kholiyanti, Nur
Yurisa, Yurisa
Aljita, Deni
Syahputra, Anugrah Kharisma
Santika, Yuyun
Bantala, Adam Yulyan
Harahap, Alma Rifaldy
Ramadhani, Khairunnisa
Barus, Albianus

Journal of Community Engagement Research for Sustainability
Vol. 2 No. 4 (2022): Juli

The Riau University student community service team empowers the community by developing products that can be used as souvenirs of cold water. Cold water itself is a village located in Pekanbaru. The purpose of this community empowerment is to develop the potential of the cold water community, increase community income, and is expected to open up job opportunities for the surrounding community. In addition, the community service team also informs business actors to provide appropriate packaging, starting from packaging and product design. This is so that the product can compete with existing commodities. With an attractive packaging supported by a contemporary design, it will be the main attraction but it can also add to the selling value of a product. Of course, this is also accompanied by marketing through social networks such as Facebook, Instagram, and Whatsapp.