Pemanfaatan AugmentedReality(AR) sebagai Media Promosi Iklan Produk Susu Kedelai Berbasis Filter Instagram

Sartika (Institut Seni Indonesia Surakarta)
Anung Rachman (Institut Seni Indonesia Surakarta)
Asmoro Nurhadi Panindias (Institut Seni Indonesia Surakarta)

Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Vol 6 No 2 (2021): Journal of Computer Science and Visual Communication Design

Augmented reality is a form of technology that combines the virtual world and the real world, and augmented reality is known as part of a virtual environment or virtual reality (VR) technology. AR can become a new promotional medium for the public or users. The purpose of this research is to develop or design an Instagram filter-based promotion with augmented reality (AR) technology to introduce soy milk products (sule). The design of this Instagram AR filter uses a design thinking approach according to the author in the process of designing an Instagram AR filter for this soy milk advertisement, this method is a method that may be quite relevant. The AR display when it becomes a filter on Instagram has several components, namely the main AR component, namely a 3D object image from soy milk product packaging.