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All Journal Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Sartika
Institut Seni Indonesia Surakarta
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media

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Pemanfaatan AugmentedReality(AR) sebagai Media Promosi Iklan Produk Susu Kedelai Berbasis Filter Instagram Sartika; Anung Rachman; Asmoro Nurhadi Panindias
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 6 No 2 (2021): Journal of Computer Science and Visual Communication Design
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v6i2.512

Abstract

Augmented reality is a form of technology that combines the virtual world and the real world, and augmented reality is known as part of a virtual environment or virtual reality (VR) technology. AR can become a new promotional medium for the public or users. The purpose of this research is to develop or design an Instagram filter-based promotion with augmented reality (AR) technology to introduce soy milk products (sule). The design of this Instagram AR filter uses a design thinking approach according to the author in the process of designing an Instagram AR filter for this soy milk advertisement, this method is a method that may be quite relevant. The AR display when it becomes a filter on Instagram has several components, namely the main AR component, namely a 3D object image from soy milk product packaging.
Perancangan Desain UI/UX Aplikasi Candi BumiAyu Sebagai Media Promosi Sartika; Anung Rachman; Ipung Kurniawan Yunianto
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 8 No 1 (2023): Journal of Computer Science and Visual Communication Design
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v8i1.599

Abstract

With the development of technology, a tourist spot can now not only be visited in person but also virtually. In addition, technology can also be used as an effective and creative medium for product promotion. The most visible technology is gadgets. A gadget certainly requires an application or software in it. Based on the results of observations, the community still does not know and understand the tourist attractions of the Bumiayu Temple which is located in Penukal Abab Lematang Ilir, South Sumatra. Thus, this design aims to develop and design the UI/UX design for the Bumiayu Temple Application as a medium that can be applied to the Bumiayu Temple. This research uses a human-centered or human-centric design approach to solve problems and present innovations, namely Design Thinking. Design thinking is carried out through 5 stages, namely empathize, define, ideate, prototype, and test. This research will develop or design a smartphone application-based promotion of the Bumiayu Temple Cultural Heritage. Through the development of a smartphone application-based promotion system for the Cultural Heritage of the Bumiayu Temple, it is hoped that it can provide information to the public who are curious about the Bumiayu Temple.
Co-Authors Asmoro Nurhadi Panindias Ipung Kurniawan Yunianto Rachman, Anung