KACANEGARA Jurnal Pengabdian pada Masyarakat
Vol 6, No 1 (2023): February

Teknik produksi dan pemasaran Batik Parang Kaliurang

Rianto, Rianto (Unknown)
Setyawati, Endang (Unknown)
Wahyuhana, Ratika Tulus (Unknown)
Setiafindari, Widya (Unknown)



Article Info

Publish Date
01 Jan 2023

Abstract

Batik Parang Kaliurang is a women's business group located in South Kaliurang, Sleman,Yogyakarta. Batik Parang Kaliurang existed until 2020, marked by many orders from within and outside the country. Several marketing support activities have also been followed, such as participating in exhibitions, competitions, training, and other activities. Conditions changed when the COVID-19 pandemic occurred with several government regulations to break the chain of virus spread, one of which was social distancing. The impact of this regulation is the lack of visitors to the showroom so that from 2020 to 2021, Parang Kaliurang batik will almost not produce. This is partly because Parang Kaliurang batik does not have media for product marketing or digital exhibitions. This community service aims to regenerate transactions in Parang Kaliurang batik by expanding the marketing network through cyberspace. However, this facility is also not accessible because of several obstacles such as production space and the ability of human resources to operate technology.

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Journal Info

Abbrev

KACANEGARA

Publisher

Subject

Education

Description

KACANEGARA Jurnal Pengabdian pada Masyarakat Adisutjpto merupakan jurnal pengabdian pada masyarakat yang digunakan untuk mempublikasikan hasil pengabdian pada masyarakat yang dilakukan oleh civitas academica. Kacanegara terbit setiap bulan Januari dan Juli ini memiliki ISSN Cetak dengan nomor ...