Digital Marketing Communication Strategy of Tourism Destination of Mandalika: A Semiotic Analysis

Farid Said (Politeknik Pariwisata Makassar)
Achmad Daeng GS (Universitas 45 Surabaya)
Abdu Rahman (Politeknik Pariwisata Makassar)
Muhammad Iqbal Djohan (Politeknik Pariwisata Palembang)
Murdiani Sukarana (Politeknik Pariwisata Makassar)

Jurnal Komunikasi Profesional
Vol. 7 No. 1 (2023)

The MotoGP event will be held in Indonesia located in Mandalika, Lombok. As Indonesia is hosting world-class event, it is an honor to be able to handle big event and earn achievement from that. With the aid of Instagram as social media, Mandalika Circuit actively promotes their campaign and information around MotoGP; thus, it is one of the key to further understand Indonesia diplomacy dynamics. Through @themandalikagp Instagram account using Saussure’s Semiotic Analysis, we can identify their sign and signifier then examine the relationship of it. The importance of Saussure’s Semiotic Analysis will expand new diplomatic perspective for Mandalika Circuit event and its potential.