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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Komunikasi Profesional
Achmad Daeng GS
Universitas 45 Surabaya
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE ROLE OF JOB SATISFACTION IN ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON IMPROVING PERFORMANCE Trisya Rifaningrum Sholikhah; Suyoto Suyoto Suyoto; Mahjudin Mahjudin Mahjudin; Achmad Daeng GS; Fery Adhy Permana
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 01 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i01.4780

Abstract

Service companies in the health sector are closely related to performance appraisals to solve health problems in various circles of society. This study aims to determine the role of job satisfaction in organizational culture and work motivation on employee performance. This study uses a descriptive quantitative method with respondents all employees of PT. Main eye clinic as research sample. The data analysis technique used path analysis with 30 respondents. The results showed that organizational culture has an effect on employee performance, work motivation has an effect on employee performance, organizational culture has an effect on job satisfaction, job motivation has an effect on job satisfaction, job satisfaction on employee performance, organizational culture affects employee performance through job satisfaction as a mediation, motivation. work affects employee performance through job satisfaction as a mediation.
Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Muhamad Azis Firdaus; Achmad Daeng GS; Indrawati; Gerdha Erlinda Sari Lapoliwa; Jacky Chin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.742 KB)

Abstract

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.
Digital Marketing Communication Strategy of Tourism Destination of Mandalika: A Semiotic Analysis Farid Said; Achmad Daeng GS; Abdu Rahman; Muhammad Iqbal Djohan; Murdiani Sukarana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1742.798 KB) | DOI: 10.25139/jkp.v7i1.5985

Abstract

The MotoGP event will be held in Indonesia located in Mandalika, Lombok. As Indonesia is hosting world-class event, it is an honor to be able to handle big event and earn achievement from that. With the aid of Instagram as social media, Mandalika Circuit actively promotes their campaign and information around MotoGP; thus, it is one of the key to further understand Indonesia diplomacy dynamics. Through @themandalikagp Instagram account using Saussure’s Semiotic Analysis, we can identify their sign and signifier then examine the relationship of it. The importance of Saussure’s Semiotic Analysis will expand new diplomatic perspective for Mandalika Circuit event and its potential.
Co-Authors Abdu Rahman Chin, Jacky Farid Said Fery Adhy Permana Gerdha Erlinda Sari Lapoliwa Indrawati Mahjudin Mahjudin Mahjudin Muhamad Azis Firdaus Muhammad Iqbal Djohan Murdiani Sukarana Suyoto Suyoto Suyoto Trisya Rifaningrum Sholikhah