Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC)

Kurnia Yuli Sintakarini
Putri Kurniawati
Nabil Abiyu Rohman
Devi Claudia Vanessa Jorger
Nadhifatul Azizah Putri Bachtiar
Adistia Nurul Aini
Arifatur Rahma Putri
Eric Septian Anantha
Vivia Nur Salsabila Trisnalia
Ardi Zulva Budianto
Aji Qolbu Wibawa Syah'alam
Dewi Puspa Arum

Jurnal Pengabdian Masyarakat Waradin
Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.