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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Masyarakat Mengabdi Nusantara El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Vivia Nur Salsabila Trisnalia
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Pembuatan Legalitas Usaha Nomor Induk Berusaha (NIB) Kepada Pelaku Usaha Mikro Di Kelurahan Sentul, Kota Blitar Vivia Nur Salsabila Trisnalia; Sonja Andarini
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.177

Abstract

The existence of Micro, Small and Medium Enterprises (MSME) to date cannot simply be ignored or abolished. As MSMEs are required to be able to compete in the free market era. As for being able to compete in this free market era, one of the conditions is the fulfillment of business legality. However, the management of business legality is still unknown to the public, especially MSMEs. As felt by Mr. Pur as the owner of Traditional Jamu MSMEs. Therefore, the purpose of this devotion activity is to assist MSMEs in understanding and accompanying the creation of the Business Identification Number (BIN) as the basis of business legality. The method used is observation, by visiting the MSMEs to find out directly what obstacles are faced by MSMEs. The result of this devotion activity is that Pak Pur's traditional herbal business already has legal legal legality, namely the Business Identification Number (BIN).
Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC) Kurnia Yuli Sintakarini; Putri Kurniawati; Nabil Abiyu Rohman; Devi Claudia Vanessa Jorger; Nadhifatul Azizah Putri Bachtiar; Adistia Nurul Aini; Arifatur Rahma Putri; Eric Septian Anantha; Vivia Nur Salsabila Trisnalia; Ardi Zulva Budianto; Aji Qolbu Wibawa Syah'alam; Dewi Puspa Arum
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.280

Abstract

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.
Pengaruh Brand Ambassador, Brand Image, dan Brand Trust Terhadap Repurchase Intention: Studi pada Konsumen Produk Tostos X NCT Dream di Surabaya Vivia Nur Salsabila Trisnalia; Siti Ning Farida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2132

Abstract

This study (Consumer Research TosTos x NCT Dream Products on Surabaya) examines the extent to which brand ambassadors, brand image and brand trust affect the intentions of repurchase. This kind of research uses a quantitative approach and an associative strategy. This study's variables were measured using a Likert scale. Participants in the study were all consumers with a minimum age of 17 years who had consumed TosTos X NCT Dream products at least once and lived in Surabaya. Using the Cochran formula, 100 respondents were included in the study. Purposive sampling is the method of sampling that is employed. The data analysis technique in this study uses validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression analysis, and hypothesis testing (F test and T test). The results of the study show that brand ambassador, brand image, and brand trust have a significant positive impact on the repurchase intention. The intention of repurchase is not positively and significantly influenced by the type of brand ambassador. Brand image variable partially has a positive and significant effect on Repurchase intention. Brand trust variable partially has a positive and significant effect on Repurchase intention.
Pengaruh Brand Ambassador, Brand Image, dan Brand Trust Terhadap Repurchase Intention: Studi pada Konsumen Produk Tostos X NCT Dream di Surabaya Vivia Nur Salsabila Trisnalia; Siti Ning Farida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2132

Abstract

This study (Consumer Research TosTos x NCT Dream Products on Surabaya) examines the extent to which brand ambassadors, brand image and brand trust affect the intentions of repurchase. This kind of research uses a quantitative approach and an associative strategy. This study's variables were measured using a Likert scale. Participants in the study were all consumers with a minimum age of 17 years who had consumed TosTos X NCT Dream products at least once and lived in Surabaya. Using the Cochran formula, 100 respondents were included in the study. Purposive sampling is the method of sampling that is employed. The data analysis technique in this study uses validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression analysis, and hypothesis testing (F test and T test). The results of the study show that brand ambassador, brand image, and brand trust have a significant positive impact on the repurchase intention. The intention of repurchase is not positively and significantly influenced by the type of brand ambassador. Brand image variable partially has a positive and significant effect on Repurchase intention. Brand trust variable partially has a positive and significant effect on Repurchase intention.
Co-Authors Adistia Nurul Aini Aji Qolbu Wibawa Syah'alam Ardi Zulva Budianto Arifatur Rahma Putri Arum, Dewi Puspa Devi Claudia Vanessa Jorger Eric Septian Anantha Kurnia Yuli Sintakarini Nabil Abiyu Rohman Nadhifatul Azizah Putri Bachtiar Putri Kurniawati Siti Ning Farida Sonja Andarini