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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Waradin
Kurnia Yuli Sintakarini
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Social Sciences Other

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Pembuatan Logo Dan Label Sebagai Branding Produk Pada UMKM Di Kelurahan Sentul Kurnia Yuli Sintakarini; Ririt Iriani Sri Setiawati; Mohammad Wahed
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.165

Abstract

Product branding plays a very important role in running a business, because business branding is a form of marketing and product recognition in business activities carried out by business actors in order to expand their product market. The branding also serves as a benchmark that the resulting product can be said to be feasible, valid and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs) is an understanding of the importance of having qualified product branding and how to create branding for their businesses causes them not to have product branding. Therefore this service activity aims to provide understanding to the community in the form of outreach about what product branding is and provide assistance in terms of making product branding, especially for business actors in the Sentul sub-district area. The method implemented in this mentoring activity was divided into three stages, in the first stage we conducted surveys and interviews regarding product branding that had been owned by business actors in the Sentul village, the next stage was conducting socialization activities regarding the importance of having product branding and the final stage is to provide assistance in making logos and labels. The results obtained by this activity were an increase in the understanding of business actors in the Sentul sub-district regarding the importance of having product branding.
Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC) Kurnia Yuli Sintakarini; Putri Kurniawati; Nabil Abiyu Rohman; Devi Claudia Vanessa Jorger; Nadhifatul Azizah Putri Bachtiar; Adistia Nurul Aini; Arifatur Rahma Putri; Eric Septian Anantha; Vivia Nur Salsabila Trisnalia; Ardi Zulva Budianto; Aji Qolbu Wibawa Syah'alam; Dewi Puspa Arum
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.280

Abstract

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.
Co-Authors Adistia Nurul Aini Aji Qolbu Wibawa Syah'alam Ardi Zulva Budianto Arifatur Rahma Putri Arum, Dewi Puspa Devi Claudia Vanessa Jorger Eric Septian Anantha Mohammad Wahed Nabil Abiyu Rohman Nadhifatul Azizah Putri Bachtiar Putri Kurniawati Ririt Iriani Sri Setiawati Vivia Nur Salsabila Trisnalia