Analysis of Consumer Satisfaction with the Reward Zone Feature for Traveloka Application Users

Mita Agustia (Universitas Islam Negeri Walisongo Semarang)
Muhammad Riyan Pradana (Universitas Islam Negeri Walisongo semarang)
Muhammad Zacky (Universitas Islam Negeri Walisongo semarang)
Khairani Zikrina (Universitas Islam Negeri Walisongo semarang)
Zulfa Fahmy (Universitas Islam Negeri Walisongo semarang)

Experimental Student Experiences
Vol. 3 No. 2 (2024): June

Consumer satisfaction is a feeling that is owned by someone either happy or disappointed. This study aims to determine customer satisfaction with Traveloka services contained in the reward zone feature. This research uses a qualitative approach with the focus group discussion method which takes place on Google Meet. The subjects of this study were 11 students of UIN Walisongo Semarang. This research was conducted for 1 month. The results of the study show that consumer satisfaction with the reward zone feature is quite significant. The results of consumer satisfaction research on the reward zone feature are determined by consumers, consumers also give an average rating of 6.7/10 from several consumers and give reasons.