Business Implementation Strategy in Improving the Performance of the Snack Food Business in Binaan Villages in Kapuas, Central Kalimantan

Rita Yuanita Toendan (Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya)
Peridawaty (Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya)
Hansly Tunjang (Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya)

Indonesian Journal of Advanced Social Works (DARMA)
Vol. 2 No. 2 (2023): April 2023

Systems management in the field of management focuses on SDM and marketing to improve business performance. Community service is carried out in the target villages by conducting business strategy training such as making financial system management, marketing schemes and monitoring product quality. This activity was carried out by 30 business actors in Kapuas, Central Kalimantan. The results of monitoring and evaluation activities for four months show that it is very important to conduct training to implement business strategies in improving business performance. The implications of these results can improve business performance in a sustainable manner to increase the selling power of snack products in the assisted villages.