<![CDATA[Educational institutions are grown and developed through initiatives, and for the demands of the community, so that the existence of public relations management in the development of educational institutions is important. More and more quality schools have created intense competition in the management of educational institutions. In order to compete, many strategies are carried out by educational institutions. The research was conducted using a qualitative approach. Data collection methods used in the study were visual analysis, literature study and interviews. The results of this study reveal that: 1) public relations management strategy planning is designed and compiled together with the principal, division and public relations by considering all aspects so that the school brand can reach the community, 2) The implementation of the PR management strategy is carried out by public relations according to the schedule that has been set. Compiled by conducting promotions and publications to print media, electronic media, and social media, as well as communicating and outreach to the public directly, 3) The results of the public relations management strategy can be seen from the indicators of the success of the school becoming famous in the community, creating a positive image for the community. At school, students are increasing every new school year, becoming a favorite and superior school.Keywords: Strategy, Public Relations, Education, School Image]]>
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