EFFECT OF TOURISM PRODUCT AND TOURISM PROMOTION ON INTEREST IN VISITING TOURIST ATTRACTIONS

Syech Idrus (Sekolah Tinggi Pariwisata Mataram, Indonesia)
I Wayan Gede Antok Setiawan Jodi (Universitas Mahasaraswati Denpasar, Indonesia)
Latif Latif (Universitas Pertiwi, Indonesia)
Luh Komang Candra Dewi (Universitas Triatma Mulya, Indonesia)
Syamsulbahri (Philippine Women's University, Indonesia)

Journal of Innovation Research and Knowledge
Vol. 3 No. 3: Agustus 2023

This study aims to determine and analyze effect of tourism product and tourism promotion on interest in visiting tourist attractions. This research is descriptive research with a quantitative approach. Population is tourists who are or have made tourist visits in Medan City. Sampling method used in this study is a sampling method based on convenience. Sample that will be required is 100 to answer the questionnaire so that the answers obtained are more representative. This study uses multiple linear regression model. The results show that tourism product has a positive and significant effect on interest in visiting tourist attractions. Tourism promotion has a positive and significant effect on interest in visiting tourist attractions.