ANALYSIS OF THE INFLUENCE OF CASH ON DELIVERY (COD), SERVICE QUALITY, DELIVERY ACCURACY, AND TRUST ON CUSTOMER DECISIONS USING J&T COURIER

Rahmad Firdaus (Faculty of Economics and Business, Management Study Program, Universitas Pertiba)
Fithriawan Nugroho (Faculty of Economics and Business, Management Study Program, Universitas Pertiba)
Mat Amin (Faculty of Economics and Business, Management Study Program, Universitas Pertiba)
Ririn Saputra (Faculty of Economics and Business, Management Study Program, Universitas Pertiba)

Jurnal Ekonomi
Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023

The objective of this study is to examine how Cash on Delivery (COD), Service Quality, Delivery Accuracy, and Trust influence customer decisions when utilizing J&T Expeditions. The research adopts an explanatory approach with a quantitative method, establishing causal relationships between variables. The research model involves hypothesis testing to assess the researcher's proposed theoretical connections. The data used consists of primary and secondary data, gathered from 100 research participants who are consumers of J&T Expeditions. Multiple linear regression analysis is employed as the data analysis technique. The findings indicate that cash on delivery (COD), service quality, delivery accuracy, and trust positively and significantly influence customer decisions to utilize J&T Expeditions.