<![CDATA[This study aims to determine whether creativity and skills have an influence on business success. The basis of this research is because creativity and skills have a direct relationship with business success. The method used in this research is a survey method. The data used in this study is quantitative data using path analysis . The population in this study is Small and Medium Enterprises (UKM) located in East Jakarta with an affordable population in Cakung District. This sampling used simple random sampling . The sample in this study amounted to 93 entrepreneurs respondents in SMEs located in East Jakarta. The results of this study are: (1) There is a positive and significant effect of Creativity on Skills. (2) There is a positive and significant effect of Creativity on Business Success. (3) There is a skill that has a positive and significant effect on business success. (4) There is a simultaneous positive and significant influence on Creativity and Skills on Business Success.]]>
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