<![CDATA[The Student Creativity Program (Program Kreativitas Mahasiswa or PKM) is a program initiated by the Ministry of Education and Culture that aims to guide students to be aware of and comply with regulations, be creative and innovative, objective, and cooperative in building intellectual personality. This study aims to develop a framework for optimizing PKM program in higher education institution. A well-designed framework is needed so that PKM can be implemented optimally. This research uses a qualitative approach using the Focus Group Discussion method involving various sources such as students (150 students), supervisors (20 people), and expert (2 people). Based on the research findings, an effective framework was obtained to increase the number and quality of PKM proposals at higher education institution with an emphasis on the synergy of the objectives of the PKM guidance program with institution vision, mission, objectives, strategy, and targets of the institution Main Performance Indicators. The conclusion of this study is that the PKM development design framework can improve the quality and quantity of PKM proposals within Higher Education Instition Setting.]]>
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