The Influence of YouTube Social Media on Bhikku Dhirapunno's Personal Branding (#LogIndiCloseTheDoor on YouTube Chanel Deddy Corbuzier)

Rina Manggalani (Buddhist Communication Science Department, STIAB Jinarakkhita Lampung, Indonesia)
Wistina Seneru (Department of Buddhist Communication Studies, Jinarakkhita Buddhist College Studies, Lampung, Indonesia)
Widiyanto (Department of Buddhist Communication Studies, Jinarakkhita Buddhist College Studies, Lampung, Indonesia)
Edi Sumarwan (Department of Buddhist Communication Studies, Jinarakkhita Buddhist College Studies, Lampung, Indonesia)
Candra Kusuma (Department of Buddhist Communication Studies, Jinarakkhita Buddhist College Studies, Lampung, Indonesia)

Journal of Communication, Religious, and Social Sciences (JoCRSS)
Vol. 1 No. 2 (2023): JOCRSS December 2023

This research aims to determine the formation of personal branding through YouTube social media. YouTube plays an important role in building one's personal branding. This research uses an ex-post facto quantitative approach (non-experimental research) with a survey method. The population studied was viewers of the Log In Close The Door Bhikku Dhirapunno podcast on Deddy Corbuzier's YouTube channel. Based on the results of research and discussion regarding the influence of YouTube social media on Bhikku Dhirapunno's personal branding, it can be concluded that there is a significant influence of YouTube social media on Bhikku Dhirapunno's personal branding. The great influence of YouTube social media on Bhikku Dhirapunno's personal branding can be seen from the R square of 17.7%.