Transformasi Digital: Pelatihan E-Commerce untuk Meningkatkan Wirausaha di Villa Mutiara Serpong

Agus Sriyanto (Universitas Budi Luhur Jakarta)
Yugi Setyarko (Universitas Budi Luhur Jakarta)
Teja Endra Eng Tju (Universitas Budi Luhur Jakarta)
Rina Ayu Vildayanti (Universitas Budi Luhur Jakarta)
Astrid Dita Meirina Hakim (Universitas Budi Luhur Jakarta)
Aris Wahyu Kuncoro (Universitas Budi Luhur Jakarta)

Jurnal Nusantara Berbakti
Vol. 2 No. 2 (2024): April : Jurnal Nusantara Berbakti

The Villa Mutiara Serpong Pondok Jagung Complex is a dynamic environment with various social activities involving all community groups. This Community Service Activity (PKM) aims to improve the entrepreneurial spirit of citizens through e-commerce training. The methods used include identifying needs, planning and implementing training programs, and evaluating results. The training carried out covers the basic principles of e-commerce, the implementation process, utilization of the marketplace, and use of social media for product promotion. The results show an increase in citizens' understanding and skills in e-commerce, which has the potential to improve local business development and community welfare.