Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Vol. 4 No. 3 (2023): Desember

Pengembangan UMKM Melalui Digital Marketing di Desa Gambiran

Aufia Aisa (Universitas KH. A. Wahab Hasbullah)
Purbowo Purbowo (Universitas KH. A. Wahab Hasbullah)
Siti Sulaikho (Universitas KH. A. Wahab Hasbullah)
Mochammad Ilham Ramadhani (Universitas KH. A. Wahab Hasbullah)
Fahim Mubarok (Universitas KH. A. Wahab Hasbullah)
Putri Lestari (Universitas KH. A. Wahab Hasbullah)
Mariyanti Mariyanti (Universitas KH. A. Wahab Hasbullah)
Rizka Annisa (Universitas KH. A. Wahab Hasbullah)



Article Info

Publish Date
30 Dec 2023

Abstract

Efforts by Micro, Small and Medium Enterprises to face global competition by implementing digital marketing in business enterprises, both small, medium and large, so that the level of competitiveness of business people can increase. In this regard, the use of digital marketing is not widely recognized by business people, especially MSMEs in Gambiran Village, most of whom still apply marketing using offline methods. The aim of this service is to help implement digital marketing in marketing, thereby encouraging producers' interest in marketing development. The parties involved in this activity are MSME actors in Gambiran Village. The approach method in this service activity uses CBR (Community Based Research). The implementation method uses a face-to-face seminar method at the Gambiran Village Sports Hall with around 10 participants. The results of this activity can provide awareness and help MSMEs to implement digital marketing in marketing.

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Journal Info

Abbrev

abdimas_ekon

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

JUMAT EKONOMI: JURNAL PENGABDIAN MASYARAKAT adalah Jurnal ilmiah yang mewadahi hasil kegiatan pengabdian kepada masyarakat bidang ekonomi yang diterbitkan oleh Lembaga penelitian dan pengabdian masyarakat (LPPM) Universitas KH. A. Wahab Hasbullah (UNWAHA). Jurnal ini akan mempublikasikan kegiatan ...