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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Journal of Business and Political Economy: Biannual Review of The Indonesian Economy Review
Purbowo Purbowo
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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Pelatihan Digital Marketing dalam Meningkatkan Pemasaran UMKM Desa Ngogri Megaluh Purbowo Purbowo; Emi Lilawati; Rika Annisa Febia; Hairul Anwar; Nurul Anam
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i1.3144

Abstract

Kegiatan ini merupakan kegiatan pengabdian kepada masyarakat yang dilaksanakan di Desa Ngogri Kecamatan Megaluh Kabupaten Jombang pada Usaha Mikro  Kecil dan Menengah.  Para pelaku usaha ini adalah perajin tas rajut, perajin pehatan kayu dan  pembuatan kerupuk.  Tujuan dari kegiatan ini adalah  untuk memperluas informasi dan kemampuan dalam memasarkan produk. Metode yang dalam kegiatan ini  menggunakan PAR  dengan mengkoordinir, meluruskan dan bergerak. Kegiatan ini diwujudkan melalui pemanfaatan media sosial untuk menumbuhkan pasar melalui digital marketing. Hasil kegiatan pengabdian kepada masyarakat  dapat membantu pelaku UMKM untuk meningkatkan kualitas pemasaran melalui digital marketing sehingga  bisa menambah penjualan dan pendapatan.
The Movement of IDX Agriculture (JKAGRI) During the Covid-19 Pandemic Purbowo Purbowo; Nerisa Agnesia Widianto; Khotim Fadhli
Journal of Business and Political Economy : Biannual Review of The Indonesian Economy Vol. 3 No. 1 (2021): Journal of Business and Political Economy
Publisher : INDEF - Institute for Development of Economics and Finance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46851/80

Abstract

The Covid-19 pandemic caused a drastic correction in the Jakarta Composite Index (JCI) during the first quarter of 2020. This study analyzes the factors that influence the movement of IDX Agriculture (JKAGRI) during the pandemic in 2020. The study used secondary data (time series) obtained from the sites Investing.com, then it was analyzed using multiple linear regression. The results showed that simultaneously the independent variables GOLD, NYSE, FCPO3, and USD/IDR significantly influence the JKAGRI. While partially the variable gold price (GOLD), New York Stock Exchange (NYSE), crude palm oil price index (FCPO3) have a significant effect on the movement of IDX Agriculture (JKAGRI). However, the dollar exchange rate (USD/IDR) does not significantly influence the movement of IDX Agriculture (JKAGRI). Thus, Traders are advised to closely monitor their portfolios while maintaining a stop loss at a certain percentage based on their risk profile. In contrast to investors who are expected to wait patiently for an increase or buyback to lower the average price (the average down) when technically indicates a price reversal signal. Keywords: Indonesian Stock Exchange, Agriculture, Regression, Investors JEL: G11, O24, Q14
Pelatihan Pembuatan Tepung Mokaf dan Digital Marketing pada PKK Desa Johowinong Mojoagung Jombang. Miftachul Chusnah; Purbowo Purbowo; Umi Latifah; Liweul Wilayah; Bramantio Aris Ade Setiyawan
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4135

Abstract

Tujuan dari kegiatan pengabdian masyaraktat ini adalah untuk dapat memanfaatkan potensi singkong sebagai bahan baku tepung mocaf dan masyarakat desa bisa memahami strategi pemasaran digital yang efektif dan kreatif.. Pelaksanaan kegiatan ini di Balaidesa Johowining Mojoagung Jombang dengan khalayak sasaran Ibu Ibu PKK desa Johowinong. Metode pelaksanaan kegiatan pengabdian ini dengan Community Based Research yaitu penjelasan Narasumber kepada mitra. Metode yang dipakai pada kegiatan ini adalah pertemuan atau tatap muka antara narasumber dengan mitra . Melalui Pengabdian ini para Ibu PKK desa Johowinong mengetahui tentang pemanfaatan singkong sebagai bahan pembuatan tepung mocaf sehingga bisa menambah nilai ekonomis singkong dan memahami diversifikasi produk olahan. Para Ibu PKK desa Johowinong juga memahami metode digital marketing dalam memasarkan tepung mocaf. Digital marketing memiliki dampak yang baik bagi Ibu PKK desa Johowinong untuk jangkauan pemasaran yang lebih luas. Dengan memasarkan produk melalui e-commerce, akan dapat menambah penjualan dan pendapatan jika digunakan dengan sebaik-baiknya. Pelaksanaan kegiatan bersifat partisipatori, dimana kelompok pengusul dan mitra bersama-sama aktif dalam setiap kegiatan. Tahapan pelaksanaan kegiatan adalah Koordinasi awal dan izin pelaksanaan seminar digital marketing dan pelatihan pembuatan tepung mokaf kepada Narasumber. Pelaksanaan pembuatan tepung mocaf oleh ibu PKK. Kegiatan Pengabdian Masyarakat, berjalan sukses, lancar, serta sesuai dengan apa yang diharapkan. Dari hasil observasi, para Ibu PKK Desa Johowinong mengetahui bahwa singkong dapat dimanfaatkan sebagai bahan dasar tepung mocaf serta dapat dengan mudah di pasarkan melalui platform digital. Dari hasil wawancara para Ibu PKK desa Johowinong merasa terbantu dengan adannya seminar digital marketing dan pelatihan pembuatan tepung mocaf.
Pengembangan UMKM Melalui Digital Marketing di Desa Gambiran Aufia Aisa; Purbowo Purbowo; Siti Sulaikho; Mochammad Ilham Ramadhani; Fahim Mubarok; Putri Lestari; Mariyanti Mariyanti; Rizka Annisa
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i3.4172

Abstract

Efforts by Micro, Small and Medium Enterprises to face global competition by implementing digital marketing in business enterprises, both small, medium and large, so that the level of competitiveness of business people can increase. In this regard, the use of digital marketing is not widely recognized by business people, especially MSMEs in Gambiran Village, most of whom still apply marketing using offline methods. The aim of this service is to help implement digital marketing in marketing, thereby encouraging producers' interest in marketing development. The parties involved in this activity are MSME actors in Gambiran Village. The approach method in this service activity uses CBR (Community Based Research). The implementation method uses a face-to-face seminar method at the Gambiran Village Sports Hall with around 10 participants. The results of this activity can provide awareness and help MSMEs to implement digital marketing in marketing.
Pelatihan Digital Marketing Dan Pengemasan Produk Frozen Food dalam Upaya Memperluas Pasar dan Meningkatkan UMKM Desa Kedunglumpang M. Qoyum Zuhriawan; Purbowo Purbowo; Malichatuz Zahro
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4459

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in line with scientific progress. Every innovation is created to provide positive benefits, provide many conveniences, and as a new way of carrying out activities for human life. Especially in the field of technology, society has enjoyed the many benefits brought by the innovations that have been produced in the last decade. Therefore, current technological advances must be utilized for economic needs, one of which is to market superior products from UMKM. Apart from that, to support marketing, training is provided for product packaging to make it more attractive. So the potential for product sales will be greater. The result of this service is that people can package products more attractively, and are able to market products through digital channels
Co-Authors Aisa, Aufia - Bramantio Aris Ade Setiyawan Emi Lilawati Fahim Mubarok Hairul Anwar Khotim Fadhli Liweul Wilayah M. Qoyum Zuhriawan Malichatuz Zahro Mariyanti Mariyanti Miftachul Chusnah Mochammad Ilham Ramadhani Nerisa Agnesia Widianto Nurul Anam Putri Lestari Rika Annisa Febia Rizka Annisa Siti Sulaikho Umi Latifah