Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce

Alya Elita Sijoen (Universitas Kristen Artha Wacana)
Maasyithah Hutagalung (Institut Bisnis Nusantara (IBN))
Evi Sirait (Politeknik Maritim Negeri Indonesia)
Siska Armawati Sufa (Universitas Dr. Soetomo Surabaya)
Musran Munizu (Universitas Hasanuddin)

Jurnal Informatika Ekonomi Bisnis
Vol. 6, No. 1 (March 2024)

This research aims to examine the influence of advertising and Instagram social media on people's buying interest in e-commerce. Sampling was carried out using purposive sampling technique. This research uses multiple linear regression analysis techniques with SPSS as an analysis tool. Based on the results of data testing carried out, it shows that advertising partially has a significant effect on people's buying interest in e-commerce, Instagram social media has a significant effect on people's buying interest in e-commerce.