Jurnal Abmas
Vol 24, No 1 (2024): Jurnal Abmas, Juni 2024

Brand Logo Design Training for The Small-Medium Batik Enterprise in Kalitengah Village Cirebon West Java Indonesia

Feny Puspitasari (Universitas Pendidikan Indonesia)
mila karmila (Universitas Pendidikan Indonesia)
Katiah Katiah (universitas Pendidikan Indonesia)
Marlina Marlina (Universitas Pendidikan Indonesia)
Asri Andarini Nurlita (Universitas Pendidikan Indonesia)



Article Info

Publish Date
18 Sep 2024

Abstract

This paper is a result based on the community service activity in Kalitengah village, Tengahtani sub-disctrict, Cirebon, West Java, Indonesia. The aim is to support the batik enterprises towards a more independent and better but still profit-oriented even in a pandemic situation. They have many problems in the sale and marketing system, and they don't have a brand logo yet.  This paper focused on brand logo design training because the small-medium batik enterprises need a brand logo. The brand logo will help them for a differentiator, identity, and develop an online promotion for their business and earn more profit. The methods used participatory action research (PAR). The steps are 1) field survey; 2) workshops; 3) mentoring; 4) Empowering; 5) Evaluation and follow up. The study involved 2 (two)  small-medium batik enterprises;  Selva Batik and Batik Habibah. The result is the logo of Selva batik's more contemporary, modern impressions whereas the logo of Batik Habibah has traditional and decisive impressions. Both logos have represented their enterprises as a part of Batik Pesisir Cirebon and had reached the stage from unbranded to brand as a reference, brand as personality, and brand as an icon.

Copyrights © 2024






Journal Info

Abbrev

ABMAS

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Abmas merupakan media publikasi pada bidang Pengabdian kepada Masyarakat yang dipublikasikan Lembaga Penelitian dan Pengabdian Pada Masyarakat (LPPM) Universitas Pendidikan Indonesia. Pertama kali terbit pada tahun 2001 dengan nomor ISSN 1412-1891 serta dengan ISSN Elektronik 2798-1436. ...