Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
JURNAL AGRISEP VOL 23 NO 02 2024 (SEPTEMBER)

Smartphone Usage Behavior And Technology Acceptance In Oil Palm Replanting

Roza Yulida (Department of Agribusiness, Faculty of Agriculture, University of Riau, Riau, Indonesia)
Yulia Andriani (Department of Agribusiness, Faculty of Agriculture, University of Riau, Riau, Indonesia)
Rosnita (Department of Agribusiness, Faculty of Agriculture, University of Riau, Riau, Indonesia)
Fanny Septya (Department of Agribusiness, Faculty of Agriculture, University of Riau, Riau, Indonesia)
Ezra Febiola (Department of Agribusiness, Faculty of Agriculture, University of Riau, Riau, Indonesia)
Abdulhakim Madiyoh (Creative Economy and Social Innovation Research Center, Faculty of Economics and Business Administration, Thaksin University, Songkhla, Thailand)



Article Info

Publish Date
27 Sep 2024

Abstract

Replanting activities need support using information technology so that plantation business actors can access information related to plantations independently and accurately. This research analyzes smartphone usage behavior using a technology acceptance model approach among oil palm users. This research was conducted at the Karya Dharma III Village Unit Cooperative, Keranji Guguh Village, Koto Gasib District, Siak Regency. The sample taken in this research was 30 planters. The sampling technique in this research uses a snowball sampling technique, which is obtained through a rolling process based on the relationship between one respondent and another. Snowball sampling is a sampling method that uses initial illustration data to identify other illustrations that meet the criteria. Data analysis was carried out using a descriptive study based on a Likert scale. The final results of this research show that using smartphones among oil palm planters in Keranji Guguh Village as a medium to help search for and receive information for oil palm planters is classified as moderate, with an average score of 2.84. Smartphone use has become an alternative media planters use to search for information on supporting oil palm rejuvenation activities, land clearing, planting spacing patterns, using superior seeds, and plant maintenance replanting.

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Journal Info

Abbrev

agrisep

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

(1) The Macro approach of agricultural socio-economic as a system which comprehensive and integrated from subsystems up-stream, subsystems on-farm, subsystems down-stream, subsystems support and the impact of their interrelationships with government policy, international economics, agricultural ...